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HomeMy WebLinkAboutJ - 04 (a) The Sports Facilities Companies, LLC ProposalNOVEMBER 15, 2023 TOWN OF CORTLANDVILLE & THE CORTLAND REGIONAL SPORTS COUNCIL REQUEST FOR PROPOSAL GUTCHESS LUMBER SPORTS COMPLEX THE SPORTS FACILITIES COMPANIES // SPORTS FACILITIES Advisory, LLC SPORTS FACILITIES COMPANIES 2 Table of Contents Letter of TRANSMITTAL3 QUALIFICATIONS/ PROJECT PORTFOLIO5 METHODOLOGY11 WORK RECOMMENDATIONS14 PROJECT MANAGEMENT18 REFERENCES26 28 FEES SCHEDULE30 SPORTS FACILITIES COMPANIES 3 LETTER OF TRANSMITTAL SPORTS FACILITIES COMPANIES 4 813.220.2129 eeleff@sportsfacilities.com EVAN ELEFF PARTNER/ PRIMARY CONTACT The Sports Facilities Companies (SFC) is pleased to present this submittal packet to the Town of Cortlandville & The Cortland Regional Sports Council in response to the Request for Proposal (RFP) for an updated Market Analysis and Feasibility Study for the Gutchess Lumber Sports Complex, a Multi-Sports Complex. The RFP’s four phases are directly aligned with SFC’s Concept to Concrete process, which is our proven method for developing an existing market assessment, determining market trends and opportunities, and optimizing successful sports and recreation facilities. SFC will identify community needs, economic impact, anticipated project costs, job creation, updated market analysis, and a sports need assessment. Based on the town’s and the council’s goals and SFC’s unmatched track record, we are confident that our process will provide the Gutchess Lumber Sports Complex with the most reliable, most credible information upon which to make decisions. Sports Facilities Companies (SFC) has established the industry’s premier planning, funding, development, and operational network. Our team has more than 2,500 professionals across the country, all working toward our mission of improving the health and economic vitality of the communities we serve through sports, recreation, and wellness. The SFC team believes in the power of sports and recreation not only because of our own personal experiences, but also because we have seen the impact activity makes on communities with which we work. Since SFC was founded in 2003, we have served more than 3,000 communities across the United States and internationally, led the strategic planning of more than $15 billion of sports and recreation assets, and provided management services for hundreds of facilities around the world. Each year our 50+ venues host more than 25 million visitors and are expected to generate over $1 billion in economic impact over a five-year period. Our depth of experience and commitment to working at a local level to enhance access to sports and recreation while identifying and creating strategies for generating tourism impacts through our comprehensive services makes us the ideal partner for the Town of Cortlandville & The Cortland Regional Sports Council. Unlike any other national service provider in our industry, we fully stand behind our study results; while this scope of work is specifically focused on assessing feasibility, the approach we take is reflective of the long-range path to success and sustainability. If selected, Sports Facilities Advisory will lead the feasibility assessment by working with you to refine your vision, define success, and create the plan that best serves your community goals and needs. Through that process, the Advisory Team will incorporate real-world, real-time insights and best practices provided by our venue planning arm (Sports Facilities Development) and our management company (Sports Facilities Management). The result will be the most reliable, most credible assessment that will enable great decision-making and set up the Town of Cortlandville for the highest impact, lowest risk path forward. Sports Facilities Companies (SFC) is well-equipped to tackle all responsibilities and deliver results. We have the ability for additional consultation, evaluation, and fieldwork. The enclosed proposal details the process SFC will use to fulfill the requirements for the study as outlined in the RFP, we believe you will appreciate knowing that from our perspective and in our experience, this set of services is exactly what you should focus on for the first step in the feasibility assessment process. An outline of Concept to Concrete can be found on page 13 and is referenced throughout our response to showcase how our process aligns perfectly with the Scope of Work. We hope the information and approach in this submittal resonates with your team and the detail included provides the selection committee with enthusiasm for working with us! We are passionate about this process and looking forward to working in, with, and for the Town of Cortlandville & The Cortland Regional Sports Council. Sincerely, Dear Selection Committee: SPORTS FACILITIES COMPANIES 5 QUALIFICATIONS/ PROJECT PORTFOLIO SPORTS FACILITIES COMPANIES 6 Firm overview PLAN & FUND DEVELOP PERFORM SPORTS FACILITIES ADVISORY Founded in 2003, we have served more than 3,000 communities and assisted with more than $15 billion in planned projects. Our plan-to- fund approach means we can deliver much more than the industry’s leading research and financial forecast documents, we can deliver projects that are attractive to finance sources, capital partners, and municipal funding sources. SPORTS FACILITIES DEVELOPMENT The services provided by the Development Team were born out of customer demand for better alignment between facility design and operations. Our owner’s representation, procurement, and venue planning services not only achieve this goal by pairing proven operators with clients’ design teams, but save money in procurement, reduce risk, and streamline the process for everyone involved. SPORTS FACILITIES MANAGEMENT Sports Facilities Management is the youth and amateur sports industry leader in outsourced facility management. We are purpose built to serve the goals and visions of our clients and produce results. We are the ultimate partner for clients who want to maintain control of their assets without the headaches, expense, and risk of daily operations. Our proven performance has led us to represent the SF Network, the largest and fastest growing network of sports and recreation facilities in the country. YEARS IN OPERATION: 20 years CORPORATE HEADQUARTERS: 600 Cleveland St, Suite 910 Clearwater, FL 33755 NUMBER OF EMPLOYEES: 2,500+ CORPORATE STRUCTURE: Limited Liability Company (LLC) CONTRACTING FIRM: Sports Facilities Advisory, LLC COMMUNITIES SERVED: 3,000+ SOUGHT-AFTER RESOURCE TO: • International City & County Manager's Association (ICMA) • National Recreation & Parks Association (NRPA) • Sports ETA (Sports Tourism) • Aspen Institute Project Play 2024 AREAS OF SPECIALIZATION: • Market Research • Feasibility Reports • Economic Impact Forecasts • Financial Forecasts (Pro Forma) • Community Engagement • Facility Optimization Services • Community Partnership Development • Project Finance Strategy SPORTS FACILITIES COMPANIES 7 Practice philosophy SFC IS PROVEN No one has a proven track record like SFC. No one. We plan more projects than anyone in the industry, using real-world, real-time data that is constantly updated through our national operations. Our development team continuously delivers projects for our clients on-time and under budget; leveraging our understanding of the industry as well as our unmatched buying power that complies with our client’s purchasing/procurement laws. Finally, our management team delivers, evidenced by our ability to grow our management footprint while continually renewing our existing agreements with our partners. As part of your process, we encourage you to reach out and speak with our clients to understand the level of service and partnership we bring to the table. Your goals are our goals. Our model creates a fully transparent op- eration for the Town of Cortlandville and allows you to stay in full control of your asset. Our team will always make decisions in the best interest of the Town of Cortlandville and the facility and all bot- tom-line improvements go directly to your operating account; pro- viding a pathway to sustainability and capital improvements. Transparency. SFC’s model includes sophisticated and accurate forecasting, business planning, and financial/performance report- ing that provides the Town of Cortlandville with 100% transparency which is uncommon among most private sector partners. Collaboration & Control. SFC prides ourselves on creating positive and long lasting relationships with our public partners and their staff. Our model leads to healthy collaboration while ensuring the City maintains full authority and decision-making control at all times. We are stable. SFC is 2,500+ employees strong with the same own- ership group since 2003. We have not assembled a team of indi- viduals together to respond to the needs of this RFP. We are not an upstart company, a local entity, or an event operations company learning how to manage facilities on the job. For the Town of Cort- landville, this means that we will not be learning on the job and you have a long-term guaranteed partner. We will quickly assimilate our team and transition operations in order to place the Town of Cort- landville in the best position to be successful as quickly as possible. More events. More Economic Impact. More profit. WE BELIEVE SPORTS AND REC TRANSFORMS COMMUNITIES We won’t stop at just a study- SFC’s philosophy is to create a road map for the Gutchess Lumber Sports Complex. We will partner with you to improve the following for your community: • Health • Economic • Social • Safety • Education SPORTS FACILITIES COMPANIES 8 MASTER PLANNING � COMMUNITY RECREATION � OUTDOOR FIRM ROLES & SERVICES Advisory:Market Analysis Stakeholder Interviews Strategic Planning Sessions Financial Projection and Opinion of Cost for Development Conceptual Design Development Feasibility Report Plante’s Ferry, nestled in the heart of Spokane, Washington, stands as a testament to the city’s rich history and enduring charm. Plante’s Ferry Park, named in honor of the pioneering Plante family, welcomes visitors to explore its picturesque surroundings and enjoy the tranquil beauty of the riverbanks. The park features a mix of recreational amenities, from walking trails and open green spaces to picnic areas, providing a serene escape within the bustling city. The City of Spokane engaged the Sports Facilities Companies in completing a Master Plan for Plante’s Ferry Sports Park. The Master Plan stands as a comprehensive roadmap for the evolution of this iconic destination in Spokane, Washington, into a premier sports and recreational facility performed the community analysis and engaged stakeholders to review the plan and creation of versatile sports fields as well as an allocated space for dedicated courts for tennis, basketball, and other individual or small-group activities. PLANTE’S FERRY SPORTS COMPLEX SPOKANE, WA SPORTS FACILITIES COMPANIES 9 SPORTS TOURISM � COMMUNITY RECREATION � INDOOR/OUTDOOR PROJECT STATISTICS & PERFORMANCE HIGHLIGHTS Size:120 acres, 100,000 ft2 Features: 4 Basketball / 8 Volleyball Courts Membership-Based Wellness Center 4 Baseball & 5 Softball Fields 16-Court Tennis Center 5 Multi-Purpose Fields Indoor / Outdoor Pool & Aquatic Center FIRM ROLES & SERVICES Advisory:Financial Forecasting Development:Venue Planning Program Planning Management:Pre-Opening Management Full-Time Management Sand Mountain Park is an exceptional project in Albertville, Alabama, with 130 acres of sports, recreation, and entertainment areas. This facility offers a wide variety of both local use and sports tourism use for all guests to enjoy just over an hour north of Birmingham. SFC’s role in pre-opening development includes business development, event booking, brand development and marketing, strategic planning, hiring, and organizational structure definition. SFC was also contracted for FF&E and Venue Planning services including, fixture and equipment procurement and design consultation. SFC is engaged as the outsourced management solution for the entire 120 acre complex inclusive of sports tourism and local park and recreation programming. SAND MOUNTAIN PARK & AMPHITHEATER ALBERTVILLE, AL SPORTS FACILITIES COMPANIES 10 SPORTS TOURISM � COMMUNITY RECREATION � OUTDOOR PROJECT STATISTICS & PERFORMANCE HIGHLIGHTS Size:160 acres Features: 13 Configurable Fields 1,500-seat Championship Field - 9 Turf / 4 Natural Grass Lounging Pavilions 5 Collegiate Baseball Fields Warm-Up Areas and Tournament Bldg FIRM ROLES & SERVICES Advisory:Financial Forecasting Development:Owner’s Representation Program Planning FF&E Procurement Economic Impact Community Engagement Management:Pre-Opening Management Full-Time Management Publix Sports Park is a premier, configurable outdoor sports complex, which opened in 2019. The venue was built with the goal of employing a sports tourism strategy to fill hotel rooms during Panama City Beach’s offseason. The SF Companies provided a comprehensive set of services in the development, opening, and on-going management of the complex. The Advisory team conducted an economic impact analysis, financial forecast, and program planning, followed by owner’s representation services and FF&E procurement with the Development team. The Management team provided pre-opening services up through grand opening in 2019 and currently provides full-time management services for the outdoor complex. PUBLIX SPORTS PARK PANAMA CITY BEACH, FL SPORTS FACILITIES COMPANIES 11 METHODOLOGY SPORTS FACILITIES COMPANIES 12 CRSC’s Goal: to offer a variety of recreational programs that provide Town of Cortland citizens with the opportunity to learn new skills and have fun while developing physically, emotion- ally and socially in a safe environment Our Mission: To improve the health and economic vitality of the communities we serve through sports, recreation, wellness, events, and entertainment facilities and pro- grams. methodolgy overview Based on our industry-leading experience in planning, funding, developing, and operating youth and amateur sports, recreation, wellness, event, and entertainment facilities across the country, we have developed dozens of proprietary systems and methodologies that relate to this scope. While there are far too many to list, three stand out as the most critical for this project: 1. Maintain Focus on “The Why” Your team has outlined your desired outcomes, and at every step we will re-focus on those outcomes (and any others that are added) to ensure our work is aligned with your goals. We do this by helping to define success, identifying opportunities and challenges to those definitions of success, and taking a strategic approach to capitalizing on opportunities and mitigating challenges and/or risks. 2. Take a Data-Driven Approach We have more data related to youth and amateur sports and recreation than any other group, and we use that data along with our real-world operating experience to make strategic recommendations and provide the most reliable, credible information possible. Every analysis we perform and every recommendation we make is based on data from our managed facilities, facilities we advise, data provided by clients, data available through research, and our myriad of national associations (e.g. Aspen Institute Project Play, USIndoor, Sports ETA). Furthermore, each program and activity we analyze goes through an eight-step, 68-factor analysis that has been developed and is constantly updated by reverse engineering real-world operating data, key performance indicators, and national benchmarks. 3. Collaborate and Learn We are recognized as the leading national experts, but you and your constituents are the true local experts. As clear as the desired outcomes may be and as detailed as the data we have is, we must work with and learn from you and your community in order to provide the best possible information, insights, and strategies for the Town of Cortlandville. vision With SFc you will get a roadmap for success, not just an analysis. EVAN ELEFF PRINCIPAL IN CHARGE, SFC SPORTS FACILITIES COMPANIES 13 SFC’S CONCEPT 2 CONCRETE MODEL The process map below visually demonstrates SFC’s Concept 2 Concrete model, which we have used to support similar initiatives throughout the United States and which has resulted in the successful planning, funding, development, and operation of more sports and recreation complexes than any other company in the country, including several of the most prominent, impactful, and prosperous sports tourism complexes in the U.S. Generally, SFC’s Concept 2 Concrete model segments the project life cycle into three phases: 1. Pre-Development Planning (Steps 1-3 Above): these steps result in a data-driven, strategic approach to evaluating key market and industry factors, identifying the ideal facility and location, establishing an opinion of cost, forecasting financial performance and economic impact, communicating the full array of project benefits, mitigating risks, generating support, forming partnerships, and securing funding for the project. Importantly, this phase will define and establish ownership and operating roles, which typically includes public-public and/or public-private partnership elements that will ensure the Town of Cortlandville & The Cortland Regional Sports Council’s short-term and long-term goals are met. 2. Facility Development (Steps 4-6 Above): these steps encompass every aspect of design and construction, including architecture and engineering partner selection, site due diligence, concept plan development, cost validation, design and construction document development, venue planning, procurement, contracting, cost control, value engineering, and construction management through completion. Importantly, this phase will result in the most cost-effective, operationally successful complex(es) that are delivered on time, on budget, and set up to meet or exceed performance expectations. 3. Ongoing Operations (Steps 7-9 Above): these steps include every pre-opening and post-opening component of a successful operation, including hiring and training, operational set up (branding, marketing, systems and technology set-up, etc.), pre-opening marketing, pre-opening event booking, program and service offerings set-up, grand opening, opening and early-stage operations, and ongoing operations (booking, marketing campaigns, ongoing strategic planning, financial and economic impact reporting, ongoing team development, program and event management, etc.). Importantly, this phase will result in the delivery of an operation that maximizes economic impact, ensures operational sustainability, and improves economic, health, social, and safety conditions throughout The Gutchess Lumber Sports Complex. SPORTS FACILITIES COMPANIES 14 WORK RECOMMENDATIONS SPORTS FACILITIES COMPANIES 15 procedures & methods PHASE I: PROJECT INITIATION AND MARKET ANALYSIS Project Kick-Off Meeting and Ongoing Project Coordination To initiate the project, SFC (the Advisory Team) will set up an initial virtual kick-off meeting with the Town of Cortlandville & The Cortland Regional Sports Council and any key partners you wish to include (the Client Team) to cover six topics that allows the Advisory Team to begin its work. Those topics are: • Introductions • Project History & Key Insights • Existing Data • Potential Partners and Stakeholders • Key Dates for the Project • Other Questions & Answers Throughout the project, the Advisory Team will provide weekly update emails to ensure full transparency in the process and to provide the Client Team with details related to progress, work performed, and work ahead. Additionally, the Advisory Team will work with the Client Team to schedule and facilitate virtual progress meetings to provide updates, solicit feedback, make and follow-up on requests, and coordinate future meetings and presentations. Existing Data Review & Market Analysis Following the kick-off meeting and prior to the site visit, the Advisory Team will request and review any existing data, documentation, and/or resources related to the project. The Advisory Team expects the existing data will include information related to existing facilities, organizational structure, marketing and business development plans and budgets, historic program and event details, existing and potential partner relationships, existing contracts, past studies, and economic tools that could be deployed to fund to expand youth sports facilities and opportunities in the Town of Cortlandville. The Advisory Team understands that some existing data may not be possessed by the Client Team, so the Advisory Team will request introductions to other groups (e.g., etc.) that have pertinent information to share. The Advisory Team will then conduct preliminary market research, which will encompass demographics, socioeconomics, activity participation rates and trends, trends in sports tourism, existing Gutchess Lumber Sports Complex inventory, and an analysis of outside service providers (competition) to identify factors that influence recommendations and projections. Additionally, the Advisory Team will review data and perform research related to sports tourism infrastructure such as local hotel inventory, price points, and occupancy levels. Finally, the Advisory Team will generate reports related to both existing sports tourism-capable facilities in the Town of Cortlandville and for leading sports tourism facilities in the region to establish historic data and comparative performance benchmarks. To produce these reports, the Advisory Team uses its existing data from more than 700 sports, recreation, and event facilities across the country as well as cutting- edge mobile analytics technology to understand key metrics for sports tourism, including visitor origin, non-local visitor volume, consumer characteristics, seasonality, and more. Site Visit with Development Planning Session (DPS), Market Tour, Facilities Tour, and Stakeholder & User Group Meetings Prior to traveling to market, the Advisory Team will work with the Client Team to develop a schedule of meetings, events, and tours. Working together, we will create an agenda and schedule that maximizes the opportunity to gain alignment, engage community members/groups and project stakeholders, and develop a deep familiarity with the community and the factors that will support a successful project. The Advisory Team’s site visit will begin with a Development Planning Session (DPS), which is a half-day session designed to create alignment, identify the parameters of the project, and create the most likely path forward for the project. The DPS will encompass discussions related to existing programs and events, project goals, and plans for site development, as well as topics such as the business model, the program plan, design/space considerations, alliances with sports and other user groups, utilization, funding/financing, competition analysis, and market share, the management and staffing plan, and much more. This step also assists the Advisory Team in learning about potential contributions from program users and partners. SPORTS FACILITIES COMPANIES 16 As part of the site visit, the Advisory Team will work with the Client Team to schedule tours of existing sports tourism- capable facilities in the Town of Cortlandville. These tours will enable the Advisory Team to evaluate the opportunity to leverage existing sports infrastructure to expand the County’s sports tourism program. While in market, the Advisory Team will independently tour the County to gain a clear understanding of existing sports tourism infrastructure (hotels, restaurants, retail, and entertainment facilities) that should be considered when evaluating the ideal location for a new complex, if recommended. Additionally, the Advisory Team will independently visit leading sports tourism facilities near The Gutchess Lumber Sports Complex to develop a detailed understanding of the competition and opportunities for enhanced sports tourism facilities, sports, events, and programs that will support a successful project. During the visit, the Advisory Team will facilitate meetings with key stakeholders and potential user groups to share information about the study, gain insights from them, and generate support for the project. The Advisory Team will work with the Client Team to develop the schedule and invitation for these important meetings. For clarity, the Advisory Team classifies “stakeholders” as potential project supporters; these are typically a combination of elected officials, tourism-focused organizations (e.g. VisitCincy), hotel/ motel association members, and more. The Advisory Team classifies “user groups” as potential facility users; these are typically tournament and events rights holders, local sports clubs, Parks & Recreation leaders, schools, and more. PHASE II | FINANCIAL FORECASTING, ECONOMIC IMPACT, AND POTENTIAL PARTNER ASSESSMENT Detailed Recommended Facility Program & Opinion of Cost Building upon the Market and Needs Report and integrating feedback from the Client Team, the Advisory Team will develop a detailed facility program and opinion of cost for developing a new tourism destination complex that best allows the County to achieve its desired outcomes. If improvements to existing facilities are recommended, the Advisory Team will also develop recommendations and an opinion of cost for improving existing assets. All recommendations, cost estimates, and timelines produced will be based on SFC’s direct role in the development of over 200 similar complexes across the United States and its real- time, real-world insights from best-in-class facilities around the country. Detailed Financial Forecast (Pro Forma) Based on the recommendations made in the above step, the Advisory Team will complete more in-depth research/ analysis to produce a 5-year cash flow forecast. The Advisory Team’s pro forma documents are detailed, institutional-grade financial forecasts used to better understand Return on Investment and support decision-making and financing. The pro forma will provide insight into the financial potential of the complex and will include projections related to programs, pricing, utilization, revenues/expenses by product/program, overhead expenses, management structure, EBITDA, and more. The pro forma will provide the Advisory Team with detailed financial projections related to and based on: • The ideal business model • Right-sized program spaces and space requirements • New construction costs based on recent, comparable projects • Recommended parking • Revenue by product/program • Direct/variable costs (cost of goods sold) • Facility and operating expenses • Management and staffing model Economic Impact Analysis The Advisory Team will forecast the economic impact of the projected facility on an annual basis. Economic impact is defined as new off-site spending that will occur in the market as a result of tournaments and events held at facilities in the Town of Cortlandville. This information is used to project economic activity from out-of-town visitors who would not be in the market but for the offerings and events at the complex(es). The results, primarily quantified as room nights generated and direct spending, are used by elected officials and private developers alike to understand the impact that the complex will have on the lodging, dining, retail, entertainment, and transportation industries as well as on the tax base. SPORTS FACILITIES COMPANIES 17 The Advisory Team’s economic impact projections are developed based on projections throughout the pro forma and reflective of several key drivers of economic impact, including: • Number of Events • Number of Guests • Percent of Guests from Out of Town • Length of Stay • Average Daily Rate (ADR) • Average Daily Expenditures (ADE) PHASE III | FINAL REPORT AND PRESENTATION Feasibility Report and Presentation Upon completion of Phase II, the Advisory Team will package findings into a formal Feasibility Report. The Feasibility Report will serve as a summary of findings that address the market, facilities, and financial outcomes for the project. The report will include: • Executive summary • Market overview • Demographic and socioeconomic overview • Participation analysis • Competition analysis • Events analysis • Industry data and trends • Facility program and construction cost estimate • Overview of programs, products, and revenue streams • Summary of financial and economic impact performance • Conclusion with key findings and next steps The Advisory Team will present the draft documents to the Client Team via video conference and deliver the draft documents via email. Following the Client Team’s review, the Advisory Team will facilitate a follow-up meeting to answer questions and address requested updates to the draft documents, then produce a final version of all deliverable documents. SPORTS FACILITIES COMPANIES 18 PROJECT MANAGEMENT The SFA teamOrganized to create results For every project, SFC assigns a corporate Account Executive and Project Manager that leads organization, communication, scheduling, strategy, and quality control for our clients while managing all of our project resources, which is often comprised of dozens of team members dedicated to fulfilling each scope of work. This two-resource leadership approach ensures that we have consistency across our services and that a primary point of contact is always available to “jump in” as the need arises. Many of our services are led by our corporate team based out of Clearwater, FL. When leading from Florida, we will travel as necessary to attend all meetings that require in-person representation, and we lead/support remotely when appropriate to ensure we are being good stewards of our clients’ financial resources. On the technical side of organization and communication, we provide working project timelines and weekly updates (at a minimum) to ensure that our clients are constantly aware of our progress and areas of focus. We work with our clients to outline and deliver on the organization and communication plan that works for them, and we adapt as necessary to ensure that our processes are reflective of the desired processes of our clients. Evan Eleff Principal KEVIN SCHUH Account Executive RYAN FERGUSON Project Manager CARSON SCHLATHER Project Coordinator ryan schmidtke Research Specialist & Business Writer Nicholas Frame Business Analyst Since 2012, Evan has led SFC to its current status as the preeminent planning and finance support service firm in the community sport and parks marketplace. Evan and his team have produced more than 2,000 studies that are transforming the parks and recreation, sports tourism, and community sport landscape. PRINCIPAL/ PARTNER EVANEleff SPECIALTIES : financial forecasting, budget creation, program plan optimization YEARS IN INDUSTRY: 17 EDUCATION: MBA, Sports Management University of Florida Evan has been directly involved in the development, opening, programming, management, and/or optimization of more than 50 SF Companies venues. Evan is considered one of the country’s foremost experts in the youth and amateur sports and recreation industry and is an authority on new facility planning, public-private partnership creation, sports tourism destination development, and operational optimization. He is a key resource and speaker for industry associations including International City/ County Management Association (ICMA), International Association of Venue Managers (IAVM), National Association of Sports Commissions (NASC), The Aspen Institute Project Play, US Indoor Sports Association, and others. Evan has served in key roles for several groundbreaking projects focused on expanding awareness of the social, educational, economic, and health-based impacts of sport and activity, including the multiple Project Play regional reports, the Florida Recreation and Park Association Parks Benefit Calculator, and the Pure Michigan Sports Economic Impact Report. Prior to joining SFC, Evan was the Director of Operations for the largest YMCA in the Tampa YMCA Association and was the Director of Marketing for Facility Vendor Network. NOTEWORTHY MEMBERSHIPS, ACCREDITATIONS, & ACHIEVEMENTS Creator, National Recreation & Parks Association Calculator Speaker and Content Contributor, ICMA Speaker, US Indoor Sports Association Blue Ridge Leaders’ School Tampa YMCA NOTABLE PROJECTS Steele Creek Park Master Plan - Bristol, TN Sunset Empire Parks and Recreation - Seaside, OR The Bridge Sports Complex - Bridgeport, WV Florida Recreation and Park Association Impact Calculator - Statewide, FL University of Wisconsin-Eau Claire - Eau Claire, WI Sand Mountain Park & Amphitheater - Albertville, AL The HUB - Marion, IL NOTABLE PROJECTS St. Louis Sports Commission – Member of the Community Outreach Committee 2018-2022 Missouri Parks and Recreation Association – President of Statewide Fitness Section Missouri Foundation for Health – Health Leadership Fellow 2016-2018 *City of Chesterfield, MO – Perfect Game lease, Chesterfield Valley Athletic Complex *City of Ferguson, MO - Livewell Ferguson Program Manager *City of Chesterfield, MO - Chesterfield Valley Athletic Complex $4m renovation funding *Please note: Projects completed prior to joining the firm. Kevin uses these experiences and his passion for sports and sports management to drive tremendous outcomes for clients as an Account Executive for the Sports Facilities Companies. In his role, Kevin acts as a project manager, client relationship manager, strategist, and facilitator for the venue throughout the funding phase. He uses the financial forecasts, economic impact studies, utilization analyses, and other project information documents, created by the advisory services, team to ensure that facility projects are positioned well for funding and operational success. Kevin also uses his current relationships or develops new relationships with community stakeholders, landowners, investors, local sports organizations, and other beneficial partners to further drive projects. Before joining the Sports Facilities Companies team, Kevin worked for the City of Chesterfield where he was the Recreation Manager before being promoted to the Superintendent of Sports and Wellness. While he was the Recreation Manager, he brought in the USA Junior Softball Championship which drove an estimated $1 million dollars of economic impact. ACCOUNT EXECUTIVE KEVINSchuh SPECIALTIES: parks & rec, community engagement YEARS IN INDUSTRY: 16 EDUCATION: MA, Sports Management Linwood University BA, Sports Management Linwood University CERTIFICATION: Certified Park and Recreation Professional (1998) Kevin Schuh has over 15 years of experience managing events and recreation programs for several municipalities. He is an experienced leader with a strong track record of improving recreation programs and the communities that they serve by forming and maintaining strong relationships with employees, clients, and partners. In his role as project manager, Ryan serves as project lead for advisory services projects. His work includes plan development and client communications. He contributes to a variety of industry reports including economic impact analysis, market opportunity reports, Pro Formas, feasibility reports, and facility program and opinion of cost reports. His work ensures that these reports are best in-class and help communities meet their definition of success. Ryan was a member of the University of Florida’s football team while attending school there and now he uses that experience to help coach the varsity boys football team at Indian Rocks Christian School. PROJECT MANAGER RYANFerguson SPECIALTIES: plan development, client communications YEARS IN INDUSTRY: 4 EDUCATION: BS, Finance University of Florida CERTIFICATIONS: Certified Associate in Project Management (CAPM) Ryan is an emerging project management professional with experience as a project analyst in the defense industry. He looks to build upon all the knowledge and experience that he gained these and other roles to make a significant impact as project manager for The Sports Facilities Companies. NOTABLE PROJECTS Caporella Aquatic Center - Tamarac, FL Bill Noble Park - Gardendale, AL Legends Event Center - Bryan, TX Carson is an emerging sports management professional with experience supporting operations and compliance efforts for college athletic departments. Carson brings a deep passion for the impact of sports on communities of all sizes and attention to detail to her role as Project Coordinator for SFC. PROJECT COORDINATOR CARSONSCHLATHER SPECIALTIES : research, market analysis YEARS IN INDUSTRY: 2 EDUCATION MA, Sports Management Florida State University BA, International Relations Florida State University In her role, Carson conducts comprehensive market research related to existing service providers, demographic/socioeconomic characteristics, sports participation rates, pricing studies, and programming/tournament inventories. Her work helps our pre-development team build client deliverables and make recommendations related to the development of new sports, recreation, events, and entertainment facilities. Through her work in the athletic departments at Rollins College and Eckerd College, Carson focused on both organizational compliance and developing initiatives that support the health and well-being of student athletes. NOTABLE PROJECTS Brandon Parks & Recreation - Brandon, MS WYO Sports Ranch - Casper, WY Bill Noble Park - Gardendale, AL Ryan is a dedicated writer and research professional with extensive experience developing articles and comprehensive guides on a variety of topics. Ryan brings his ability to research and communicate a high volume of information, some of it complex in nature, to his role as Research Specialist & Business Writer. Ryan plays a key role for SFC by developing and writing market opportunity reports, feasibility studies, business plans, presentations, and other reports as well as collecting, assessing, and reporting on the internal and external market and industry data that forms the foundation of SFA’s institutional-grade analyses and forecasts. Ryan is a recent graduate of Stetson University College of Law in St. Petersburg, Florida. He has completed various pro bono legal opportunities while at Stetson in the areas of immigration and elder law, utilizing university-learned and self-taught linguistic skills in Spanish, Portuguese, and more. Ryan is also a contributor to sports and sports business article collections on Medium.com. His work also includes The International Football (Soccer) Legal Research Guide. RESEARCH SPECIALIST & BUSINESS WRITER RYANSCHMIDTKE SPECIALTIES: market research, business writing YEARS IN INDUSTRY: 9 EDUCATION: JD, International Law/International Business Law Stetson University BA, History Hispanic Studies East Carolina University CERTIFICATION: Diversity, Equity, and Inclusion in Business LANGUAGES: Portuguese, Spanish, Catalan NOTABLE PROJECTS Bluhawk Sports Park - Overland Park, KS Brandon Parks & Recreation - Brandon, MS BUSINESS ANALYST NICHOLASFRAME SPECIALTIES: business process improvement, systems management , data visualization/analysis YEARS IN INDUSTRY: 8 EDUCATION: MBA, Business Administration University of South Florida BA, Sport Management Flagler College Nic is a dedicated market and business analyst who has worked with the Tampa Bay Lightning, Women’s Tennis Association (WTA), and Power Design, Inc. Nic brings his analytical skills, technical support experience and business intelligence software adaptability to his role as Business Analyst for SFC projects. In his role, Nic builds, automates, and maintains financial forecast, economic impact, and other business modeling templates. He also supports SFC’s Development/Strategic Advisors and Project Managers in the enhancement and execution of formal documents used to make financial decisions for public and private projects. Additionally, Nic guides our facility optimization and financial planning and analysis (FP&A) processes. Currently, he is integrating data visualization into many of our research projects. Nic’s ability to develop and manage business process improvement has generated proven results for companies in the sports, finance, and construction industries. NOTABLE PROJECTS Pro Forma Automation Power BI Visualization Database Creation - Benchmarks & Performance SPORTS FACILITIES COMPANIES 26 REFERENCES SPORTS FACILITIES COMPANIES References Susan Joseph Nielsen,Economic Development Department snielsen@spokanevalleywa.gov plantesferrycomplex.com 509-720-5058 City of Spokane Valley Tracey Honea, Mayor mayorhonea@cityofalbertville.com cityofalbertville.com 256-891-8240 Sand Mountain Park & Amphitheater Mark Sheldon, Mayor mark.sheldon@pcbfl.gov playpanamacitybeach.com 850-233-5100 Publix Sports Park SPORTS FACILITIES COMPANIES 28 FEES SPORTS FACILITIES COMPANIES 29 PRICE PROPOSAL Dear Selection Committee, On behalf of my partners and the entire SFC Team, I want to thank you for the opportunity to respond to this RFP. We are excited and driven by the opportunity to partner with the Town of Cortland and The Cortland Regional Sports Council on such an exciting project and continue to grow your already strong presence and relationship with the area. Per instructed in the request for proposal, we have mailed the fees in a separate sealed envelope to: John McNerney Town of CortlandvilleParks & Recreation 3577 Terrace RoadCortland, NY 13045 SPORTS FACILITIES COMPANIES 30 SCHEDULE Project Schedule Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Kick Off Call Existing Data Review and Market Analysis Site Visit with Development Planning Session (DPS), Market Tour, Facilities Tour, and Stakeholder & User Group Meetings Facility Program & Opinion of Cost Detailed Financial Forecast (Pro Forma) Economic Impact Feasibility Report & Presentation Virtual MeetingsOn-Site Meetings OUR MISSION To improve the health and economic vitality of the communities we serve. 2,500+ TEAM MEMBERS ACROSS THE NATION WE REPRESENT SOME OF THE MOST DEDICATED RESEARCHERS, ANALYSTS OPERATORS, ADVISORS, AND SUBJECT MATTER EXPERTS IN THE YOUTH AND AMATEUR SPORTS INDUSTRY 3,000+ COMMUNITIES SERVED SINCE 2003 OUR WORK HAS SPANNED THE US AND INTERNATIONALLY INCLUDING PROJECTS IN THE BAHAMAS, THAILAND, COLOMBIA, AND OTHERS. WE’VE STUDIED A VAST VARIETY OF BUSINESS MODELS & TYPES; OUR DEPTH & BREADTH IS AN ADVANTAGE FOR OUR CLIENTS. $15 B IN PLANNED & FORECASTED PROJECTS WE SPECIALIZE IN COMMUNITY RECREATION CENTERS, SPORTS TOURISM DEVELOPMENTS, AND MIXED-USE REAL ESTATE DEVELOPMENT PROJECTS. WE PRODUCE SUCCESSFUL SPORTS AT EVERY STEP AND EVERY STAGE, FROM CONCEPT TO CONCRETE. 25 MM ANNUAL GUEST VISITS IN SFM FACILITIES IN THE SF NETWORK, THE LARGEST AND FASTEST GROWING NETWORK OF SPORTS TOURISM, RECREATION, AND EVENTS FACILITIES OF ITS KIND IN THE NATION