HomeMy WebLinkAboutLona Cakes Business Plan.PDFCake Caf6 and Bakery
Short Summary of Purchase and Business Expansion Plan
LonaCakes is a custom-design, per-order-only cake business, established and registered with
the town of lthaca in April 2009. lt is currently owned and operated by its founder, Lona Gutchess.
LonaCakes specializes in custom-design, fondant-covered wedding and special occasion/event
cakes, sculpted cakes, action cakes and replica cakes. lt is operated out ofa second kitchen
functioning as a bakery at the owner's residence.
My objective is to buy the business, including all its assets and its name, and invest
approximately S100.000 of personal funds for expansion into a counter-service Cake Caf6 and
Cake Bakery unit at Community Corners during the first quarter of 2016.
The new LonaCakes Cake Caf6 and Bakery concept will include a small on-site bakery for the
custom, per-order-only business. Additionally, the bakery will serve a chic, counter service, L5 seat
indoor and outdoor cake caf6 at the storefront location, which will include a tasting and cake
consultation area and a small coffee bar. The Cake Caf6 will sell pre-made cakes, cake in individual
portions, cake pralines, cake pops, cupcakes, ice cream and coffee. The concept also includes take-
out cake, ice cream and coffee.
LonaCakes Cake Caf6 and Bakery will be open 6 days a week. The caf6 anticipates serving
continuously during the late morning, afternoon and early evening hours, Monday through
Saturday, and during the late morning and afternoon hours on Saturdays. The Cake Bakery will be
in operation from early business hours until early evening hours (8:00 am - 5:00 pm), Monday
through Friday. The Cake Cafd will have the following business hours:
LonaCakes Cake Caf6 and Bakery's mission is to introduce a new social concept and make
top-of-the-line special occasion cakes available to its customers. LonaCakes will use fine cake
products, local Purity lce Cream and Ginrme! Coffee to introduce the unique German "Kaffee und
Kuchen" concept, deliver an inviting elegance and top-of-the-line design and quality to its
consumers.
L0:00 am - 7:00
10:00 am - 7:00
L0:00 am - 7:00
10:00 am - 7:00
10:00 am - 7:00
SUmmarv
LonaCakes is a custom-design, per-order-only cake business, established and registered with
the town of lthaca in April 2009. lt is currently owned and operated by its founder, Lona Gutchess.
LonaCakes specializes in custom-design, fondant-covered wedding and special occasion/event
cakes, sculpted cakes, action cakes and replica cakes. lt is operated out of a second kitchen
functioning as a bakery at the owner,s residence.
My objective is to buy the business, including all its assets and its name, and invest
approximately $100.000 of personal funds for expansion into a counter-service Cake Caf6 and
cake Bakery unit at community corners during the first quarter of 2016.
The new LonaCakes Cake Caf6 and Bakery concept will include an on-site bakery for the
custom, per-order'only business. The small Cake Bakery will have no open flames and be equipped
with the following:
I Double Deck Full Size Electric Oven and compatible air evacuation hood
r One 54" 46.5 Cu. Ft. Relirigerator
o One 29" 23 Cu. Ft. Freezer
r UndercounterDishwasher
o One 20 qt. commercial mixer
r Two 8 qt. commercial mixers
o Double countertop commercial electric induction range
e 1"000W commercial microwave
r 2 Point-of-use electric water heaters
e Small ice machine
r 1 split AC/heat unit conrpatible with air evacuation hood
Additionally, the bakery will serve a r:hic, counter service, L5 seat indoor and outdoor cake caf6
at the storefront location, which will include a tasting and cake consultation area and a small
coffee bar' The Cake Caf6 will sell pre-made cakes, cake in individual portions, cake pralines, cake
bites, cake pops, cupcakes, ice cream and coffee. The concept also includes take-out cake, ice
cream and coffee. The Cake Caf6 will be equipped with:
o 43" ice cream dipping cabinet
r 50" refrigerated bakery display case
r Commercial espresso machine
r Commercialtwin coffee brewer
r 2 coffee bulk grinders
o Cash register
r L split AClheat unit
LonaCakes Cake Caf6 and Bakery will be open 6 days a week, The cafd anticipates serving
continuously during the late morning, afternoon and early evening hours, Monday through
Saturday, and during the late morning and afternoon hours on Saturdays. The cake bakery will be
in operation from early business hours until early evening hours (8:00 am * 5:00 pm), Monday
through Friday.
LonaCakes Cake Caf€ and Bakery's mission is to introduce a new social concept and make
top-of-the-line special occasion cakes available to its customers. LonaCakes will use fine cake
products, local ice cream and local beverages to introduce the unique German "Kaffee und
Kuchen" concept, deliver an inviting elegance and top-of-the-line design and quality to its
consumers.
LonaCakes Cake Caf6 will announce and use locally famous Purity lcea Cream and Gimme!
Coffee to attract customers and then inffoduce them to the unique Gerrnan "Kaffee und Kuchen"
concept. "Kaffee und Kuchen" is traditionally a short break in the afternoon for a socialgathering
around come cake and a hot steaming cup of coffee or tea. fhis ritual is referred to as Koffee und
Kuchen (coffee and cake), Koffeetrinken (coffee drinking), or Kaffeeklatsch (coffee gossip). These
days, it is still quite common to get together with friends and family to share some cake and good
conversation, but is no longer served exclusively in the afternoons and often replaces a late
breakfast or an evening dessert.
LonaCakes Cake Bakerv will make top-of-the-line cake design and quality accessible to
nearby consumers. High-end, artistic, boutique-style cakes in all its forms usually found only in
larger cities will be available locally. The tasting and cake consultation area in the caf6 will give
consumers the convenient opportunity and location to taste, see and "feel" what Lona€akes has
to offer them.
Finally, and as stipulated in the lease contract, the landlord Tim Ciaschi and the new
owner, Anna lsenber& are both responsible that the building. bakery and caf6 will be up-to-code
for the business as presented In this executive surnmary.
10:00 am - 7:00
10:00 am * 7:00