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HomeMy WebLinkAboutBC 2024-07-12Town of Dryden Broadband Committee Meeting Friday, July 12, 2024 – Via Zoom Approved Minutes Attendees Graham Dobson – Broadband Committee Tony Salerno – Broadband Committee Mark Wilson – Broadband Committee Jason Leifer – Town Board Dan Lamb – Town Board Tracy Monell – Gleamon Technology Ryan Garrison – HUNT EAS Kate Morseman – HUNT EAS Corey Hopper – HUNT EAS Jeffrey Smith – Municipal Solutions Eric Beckhorn – Clarity Connect Amanda Anderson – Bookkeeper Cassie Byrnes – Confidential Secretary to the Town Supervisor Ray Burger – Planning Director Doug Schneider – Cortland Standard Tracy Monell called the meeting to order at 10:34am. Introductions – Tracy Monell • Tracy Monell read the Dryden Fiber Mission Statement aloud: “Our mission is to provide reliable, affordable, high-speed, fiber-based internet access for all Dryden residents. We offer state-of-the-art technology and unmatched customer service.” 1st Friday – Prior Month Review Meeting (Metrics, Key Performance Indicators, Trend Analysis, Q&A) – Tracy Monell • Executive Summary – Dan Lamb o The press event on the 24th was well attended by all the interested people who are helping the project, and it got a good media bounce (starting with the media advisory sent out the week prior, then individual calls and contacts to media sources, and the social media that follows); This is called “earned media” in the political world o We had a follow-up meeting on July 8th where we started to outline what happens next and how often we will be meeting, as this money comes with a lot of reporting requirements that will require a lot of staff time o We will be putting in a Capacity Building Grant on Monday to get additional funding on top of the $9 million (this grant is for $150,000, to be used to help with staff assistance) o A massive expansion is coming to the Village of Dryden and the Village of Freeville, doubling what we can offer currently o We are now able to serve 425 parcels, or 554 households (apartments, mobile homes); Dan Lamb gave Anna Kelles a proposal for legislation to allow us to meet with the individuals within multi-unit apartments and not have to go through the landlord (we need legislation to enable this); We have a bill memo ready once the State Legislature goes back in session that should expedite the process of working with multi-family units o We have 54 paying customers right now; An estimated 70 total customers by August 1st and 100 customers by the end of summer o Our Policy Committee met twice to focus on the Property Owner Agreement questions o Tony Salerno asked, “Do we have an estimate of how many installs we can do in a given period of time? If I understand correctly, we’re going to have over the next 30 to 60 days, very large numbers of properties that are going to have it available. Are we going to be in a situation where we get people that say they want service, but we’re going to tell them it’s going to be 3 months before we can do the install? How many installs can we do per day?” • Dan Lamb answered, “I was talking to David yesterday about this, and he indicated that previously we’ve been doing this at such a rate that we haven’t had to look at efficiencies, or had to cut the time of installs, because it’s been a very deliberate process. We’ve got to find ways to modify the delivery of the install so we could do more efficient and multiple installs as opposed to just one today, one tomorrow, etc...” • Tracy Monell answered, “This is something that we’re going to have to address, and Clarity is our installation team. In the next 30 days, I think we’re going to have somewhere between 30 and 40 installs, so they’re going to be inundated with installations that need to be done.” • Eric Beckhorn answered, “We could probably do like 6 or 7 installs a day.” • Tony Salerno asked, “With the number of properties that we have with it coming available in the next short period of time, there is a potential that you could get 150 requests, and how long would it take you to work through 150 requests? It’s that kind of thing I was just trying to get an estimate on.” • Tracy Monell stated, “I think that if we get to that point, where we are in trouble with that, I think there will be a plan to expand our abilities, to have others do the installs. As of right now, I think Clarity is able to handle it.” • Ryan Garrison added, “As we’ve gone through the village and started to make things live, we’ve rolled out about a hundred addresses a week, so they’ve kind of been going on a rolling basis as we make our way through the villages. That helps with the pace of things too.” • Media Coverage – Dan Lamb o “We made a conscious decision to have David Makar be the spokesperson for this program, which is different than what we’ve done in the past, and it’s resulted in a really consistent message. I’m really pleased. He’s been so available to do these interviews, and I think you all saw him at the Press Conference. He did a really good job of just making sure we have a consistent message, and I think it’s paid off. The impressions are astounding, over 1 million impressions. If we paid for that, it would be thousands of dollars to advertise for those impressions. You’ll see in the number of inquiries about the project, that it’s paid off.” • Dryden Fiber Expansion for Towns of Dryden and Caroline – Dan Lamb o Project Highlights – the Press Release is a good reminder of the scope of this project and where we’re going with it o Tracy Monell said there are already people signing up from the Town of Caroline o Tony Salerno asked if it was going to be called ‘Dryden Fiber’ in the Town of Caroline? • Dan Lamb answered, “Yes, we had a meeting with the Town of Caroline. We went over the pros and cons of having Caroline Fiber or coming up with a new hybrid name. I think in time, Dryden Fiber will be disassociated with the Town of Dryden. We aren’t going to put the Town of Dryden Logo on Dryden Fiber.” • Customer Base – Amanda Anderson o We have an increase of 9 customers (all residential customers); For July 1st, we have a full monthly billing, compared to June when we had the credits from the outage; The Silver Residential continues to be the most popular plan • Construction Permitting Updates – Ryan Garrison o NYDOT Permits – We have 21 out there: 19 have been issued, 2 being worked on now; Nothing pending at this point; The 2 we are waiting on are not holding anything up as we’re waiting for pole permits on those o Utility Pole Permits • DRY001-DRY003 – Calling these “Complete” • DRY004-DRY005 – Progressing • DRY004 – Etna area (Upper and Lower Creek Road) – Being worked on right now; Estimated completion date of 7/20 • DRY005 – Caswell Road and TCRF – Estimated completion date is 7/25 • DRY010 – North Road and State Route 13 (north of where we stopped the Empire Overlash) – Moving along • DRY012 – Moving along quicker than DRY006, DRY008, and DRY011 • Everything seems to be progressing quickly, and electrical make-ready is beginning in more areas than just one location • Beginning to pick up pace on construction for overhead • Construction Implementation Updates – Ryan Garrison o In June we started splicing in the Village of Dryden o We added 131 parcels (close to the same number in households); This increased the percentage of coverage by 2.25% for parcels and 2.3% for households o We didn’t build much aerial because the pole permits are being worked on for electrical make-ready construction; We built a little bit of underground o Parcels began becoming serviceable in the Village of Dryden and Freeville, so if you go to the web map, you will start seeing those turn green o Been giving Amanda Anderson and Dave Makar a list of about 100 parcels every week or week and a half; When we did go live, we already had customers to reach out to who had already signed up o Got the underground completed in the Village of Freeville; Will be wrapping up Applewood and Wellsley this week; Tannery Circle is coming up; Then will continue on Penny Lane and Logan’s Run, Greystone Drive, Hilton Road, Goodrich Way , Scenic Way, Chelsey Circle, Bear Circle, and Hanford Drive o In July, we’re projecting completing the majority of the Village of Dryden and Freeville, Johnson Road, and hopefully the Empire Overlash o Materials are getting hard to get ahold of, and we’re having trouble getting some things that we’ve never had trouble getting before; Ryan Garrison and Tracy Monell have been in communication and trying to work through some of these things • Jason Leifer asked, “Now that we know that everything purchased after the 14th would go toward the Grant reimbursements, how much of this stuff can we acquire early so we aren’t the ones who can’t build because we don’t have the supplies that we need?” • Ryan Garrison answered, “Some of those supplies have already been ordered. They’re part of the big order we made. Those materials for our 1st Phase are on the way. I think we do have to get ahead of the 2nd and 3rd Phase as best we can. Cable doesn’t seem too hard to get ahold of, it’s these drop cables and MPT’s that have been tough to get.” • Tracy Monell added, “Something to think about is a lack of space for storage because the Conex is pretty packed right now. I’m not sure how we’re going to go about storing any more material for Dryden, and we’ve already talked about having a different storage facility for Town of Caroline.” o Graham Dobson asked, “It looked like the Town Hall went green, when will we actually have that hooked up? Or is there any impediment to getting that hooked up?” • Ryan Garrison answered, “I don’t believe so. I don’t know why we haven’t hooked it up already.” • Amanda Anderson answered, “We put a request in, and I imagine it’s just coordinating numerous pieces, especially considering networking, etc…” • Construction Update – Ryan Garrison o We need a little more 141 cable for the South Backbone, and are hoping to get it tied in by the end of this month o The green map is the last step we’re taking to turn parcels live in the Village of Freeville o On Phase 2 expansions, the Lower Creek Road, Upper Creek Road, and Etna area are going to be nearing construction very soon; Things are moving along and expanding • Installations – Tracy Monell o Number of installations completed this month: 9 o Number of installations pending (as of June 30th): 9 o Installation blockers/questions: 1 • Finance – Capital Project – Amanda Anderson o The Accounts Receivable of $197,309 is an unusual item, it is the non-billable work for the aerials (we have to pay the contractor, but NYSEG pays us) o Our subcontractor cost hasn’t been that much this year, but it’s going to change in July because Syracuse Utilities has done a lot of work with all the aerial construction, and it was paid o The ConnectALL Office was very specific about submitting for expenses that happened only after the grant was awarded and the contract was signed, so we will be watching dates very closely • Finance – Operations – Amanda Anderson o Accounts Receivable is at $0 at the end of the month; Pretty much everybody has signed up for automatic billing and payments, and a few people didn’t take their credits because of the way they paid their bill o Accounts Payable has been consistently right around $14,500/$14,700 every month o Our June income is a lot less because of the credits issued due to the outage o In July we’ve added at least another 100 parcels and expect to add more in another week or 2 • Sales Operations – Tracy Monell o We’ve been working with Congers Mobile Home Park (Ithaca Estates, LLC) on Kirk Road, and we have a signed document (Landlord Agreement) and we are moving with getting service to that facility; 3 people in the park have already signed up o We met with the owner of 1062 Dryden Road (apartment complex with 4 buildings on it), and we have a plan in place to get service to the complex; He signed his agreement yesterday o We had 9 installs last month, 9 pending, with more potentials that we are waiting for information or agreements on o We added 14 more potential addresses to the list o Reached out to Dryden School District and George Junior Republic and both are interested, but both already have commitments to the providers they use now (George Junior may be interested in us providing them a secondary connection so that they have a backup); Next step is to reach out to BOCES o There’s a new apartment building being built on Dryden Road and contact has been made with them; They are looking at completion in November or December and are making arrangements to have connections for our service o Ryan Garrison added that there is another trailer park on Lower Creek Road that we are about to get to, and asked Tracy to touch base on that one • Customer Service o Andrew Hafner was not on the meeting, so Ryan Garrison mentioned that during the Operations Meeting, they identified that the “No Connectivity” may have corresponded with a power outage • Graham Dobson asked, “Is this an opportunity to write a FAQ on how to reboot your equipment if you experience a power outage to be put on the website?” • Tracy Monell answered, “It depends on what pieces of equipment they have connected in their own home” o Ryan Garrison added that 37 out of the 79 calls were still “Unrelated” to Dryden Fiber, so they are trying to figure that out • Marketing – Dan Lamb o The last week of June really spiked interest in this program; You can see the drastic increase in requests (+65 requests); The other numbers indicate where our requests are and where our service lies (double) o Website visits have gone up significantly as well; Time spent on the site is consistent; Increase in number of sessions and new users o Tracy Monell added that the expansion in the Village of Dryden and the Village of Freeville has helped as well (word-of-mouth may be the easiest way for us to expand our service) o We have a good presence online and with social media; Dave Makar has more on deck including: outreach postcards, signs, email marketing, and general swag to promote our logo and brand Reminders • Our next scheduled meeting is Friday, July 26th The meeting adjourned at 11:31am. Respectfully submitted, Cassie Byrnes Confidential Secretary to the Town Supervisor DRYDEN FIBER MID-MONTH REPORT JULY 2024 TOWN OF DRYDEN BOARD MEETING JULY 18th, 2024 EXECUTIVE SUMMARY ▪We had a big press event on Monday, June 24 with many dignitaries and guests. This created a lot of media coverage and many inbound leads via the website. ▪We had a project kick -off with NY State CAO on Monday, July 8 to talk about the timelines, milestones, payment schedules, communications, and cadence of accountability meetings. We will be meeting with NY State CAO weekly for the next few months as we ramp up. ▪The grant runs through December 31, 2026 and we are working on implementation ▪Construction Updates: o Massive Expansion coming in the next 30 -60 days: Village of Dryden; Village of Freeville; this will double the number of homes with access to Dryden Fiber ▪We are now able to serve 425 parcels o We are now able to serve 554 households (apartments; mobile homes) ▪We have 54 paying customers (+9 in June);We had 65 in-bound requests in June; 24 in July MTD ▪We have 9 customers in the installation queue for this month (July 2024) ▪We estimate 70 total customers by August 1, 2024 ▪Dave is estimating 100 customers by the "end of summer" (9/21/24) ▪Policy Committee met twice:Focus on Property Owner agreement questions Media Coverage ▪June 21st, Cortland Standard,"Dryden Fiber wins $9 million grant to grow " ▪June 24th, Cortland Standard, "Dryden leaders pass thanks all around for $9 million grant " ▪June 24th,WENY News,"Town of Dryden & Town of Caroline Receive $8.9M Grant for Broadband Access" ▪June 25th, IthacaVoice.org, "Dryden-owned internet service to use $9M in state funding to expand coverage to Caroline" ▪June 26th,WXHC.com, "Dryden Internet Provider Wins $8.9 Million Grant For Improved Internet " ▪June 26th, Cortland Standard on Facebook ▪July 2nd, WSKG, "Dryden Fiber to expand throughout town, nearby Caroline after ‘unprecedented’ grant" ▪July 3rd, Cortland Standard, "$9M grant fuels Dryden Fiber expansion plans" ▪July 3rd, Tompkins Weekly, "Dryden awarded close to $9 million for Dryden Fiber project " ▪July 10th,WBNG, "Dryden Fiber Network’, municipality-owned internet expanding to Town of Caroline" ▪July 10th,Ithaca.com, "Dryden Fiber Receives $8.9 Million Grant " Media Coverage Media Outlet Dates Reach Cortland Standard June 21st; June 24th, July 3rd Cortland County pop: 46,146 Cortland Standard (Facebook) June 26th 5.9K likes; 7.2K followers WENY News June 24th Chemung County pop: 84,148 IthacaVoice.org June 25th 450,000+ Monthly Site Views 80,000+ Unique Monthly Site Visitors WXHC.com June 26th Cortland County pop:46,146 WSKG July 2nd 13 stations /21 counties and 330,000 households Tompkins Weekly July 3rd Readership 100K+ and 34,110 total impressions per month WBNG July 10th Binghamton County pop:197K Ithaca.com / Ithaca Times July 10th 100,000+ per month TOTAL June 21st -July 10th 1,017,000+impressions  Project Highlights Project Name:Dryden Fiber Expansion for Towns of Dryden and Caroline Applicant and Partner(s):Town of Dryden dba, Dryden Fiber and Town of Caroline Construction Miles (Fiber): 124.6 Total Locations Served:2,674 ConnectALL Grant Amount:$ 8,995,979.00 Local Contribution:$ 906,321.00 Total Project Investment: $9,902,300.00 Appendix A Team Reports Team Reports ▪Customer Base – Amanda, Town of Dryden Bookkeeper ▪Construction Permitting Updates – Hunt Engineering ▪Construction Implementation Updates – Hunt,Syracuse Utilities,Lightspeed ▪Installations – Clarity Connect, Netegrity, Gleamon ▪Sales Operations – Gleamon ▪Finance – Amanda,Town of Dryden Bookkeeper ▪Customer Service - Netegrity ▪Marketing – Exec. Dir. Dave Makar Customer Base As of July 1st, 2024 (billing date is 1st of month) Speed Number of subscriptions Billed Monthly Revenue Net Change from Prior Month Average Monthly Revenue Residential - Silver ($45)400 Mbps 40 $1,800 +8 - Gold ($75)700 Mbps 4 $300 No Change - Platinum ($90)1 Gbps 3 $270 +1 47 $2,370 $50.23 Commercial - Silver ($75)400 Mbps 5 $345 No Change - Gold ($150)700 Mbps 1 $150 No Change - Platinum ($250)1 Gbps 1 $250 No Change 7 $745 $106.43 Total 54 $3,115  Construction Permitting Updates As of July 1st, 2024 ▪NYDOT: Total Permits: 21 o 19 Issued Permits (+1 for this month) o 2 Permits under review awaiting approval o 0 Permits pending either drawings or survey ▪Utility Pole Permits Application Name Status ECD Location DRY001 Attached Complete Freeville (V) DRY002 Attached Complete Dryden (V) DRY003 Attached Complete Dryden (V) DRY004 EMR in construction 7/20/2024 Etna Area DRY005 EMR in construction 7/25/2024 Caswell Rd. DRY006 Design Submitted to Joint Owner 11/30/2024 Bone Plain Rd. DRY007 Waiting on EMR Package 10/30/2024 SR 38 North DRY008 Design Submitted to Joint Owner 11/30/2024 Peruville Rd DRY009 Waiting on EMR Package 10/30/2024 Fall Creek &Ed Hill Rd DRY010 EMR in construction 8/14/2024 North Rd &SR 13 North DRY011 Design Submitted to Joint Owner 11/30/2024 Gulf Hill, Sweetland &Bradshaw Rd DRY012 Awaiting NYSEG approval of Non-Billable EMR 9/30/2024 SR 366,Dryden Rd &Turkey Hill Rd  ▪Parcels began becoming serviceable in the Village of Dryden and Freeville in the month of June resulting in weekly additions to the serviceable parcels list. ▪Underground was completed on SR 366 in the Village of Freeville. Underground work continues at Applewood,Wellsley,& Tannery Circle.The underground work will continue on Penny Lane/Logan's Run,Greystone Dr,Hilton, Goodrich, Scenic Way, Chelsey Cir, Bear Cir. and Hanford Dr. ▪July projections include the completion of the majority of the Villages of Dryden, Freeville, Johnson Rd and the Empire Overlash. Construction Implementation Updates As of July 1st, 2024 Coverage Parcels Households New (June 2024)+131 +138 Total w/ coverage 423 608 (est.) Total 5,839 6,036 Coverage %7.25% (+2.25%)10.07% (+2.3%) New Fiber Aerial Underground New (June 2024)+0 miles +1.5 miles Total 0 miles 1.5 miles  Construction Update Route Name Status ECD Application#Notes Village Buildout South Backbone Starts 7/14 8/1/2024 DRY002 MR Complete, Strand complete, Cabling this week. Village of Freeville (Empire Overlash Inc.)Starts 4/8 8/1/2024 DRY001 60% Live, finishing Rt 366. Village of Dryden Aerial Starts 5/6 7/14/2024 DRY002,003 25% Live, Splicing Continues Village of Dryden Underground*Starts 6/1 9/1/2024 Underground Applewood and Wellsley complete. . Phase 2 Expansion Lower Creek Rd Bids received and awarded.8/14/2024 DRY004 HRS is scheduled for electrical MR construction in July. Tompkins County Recovery Fund Bids received and awarded.9/1/2024 DRY005, 006 HRS projects electrical MR construction in July/August. West Dryden Rd Pending NYSEG Approval of make ready costs. 10/31/2024 DRY007 App in process. Rt. 38 North Pending NYSEG Approval of make ready costs. 11/31/2024 DRY007 Bidding Peruville Rd Pending NYSEG Approval of make ready costs. 11/31/2024 DRY008 App in process. Fall Creek Rd/ Ed Hill Rd/Telco Design 12/31/2024 DRY009 App in process. West Mallory Rd/ Morris Rd Telco Design 12/31/2024 DRY009 App in process. North Rd/ Dutcher Rd Telco Design 9/31/2024 DRY010 Bidding Gulf Hill Rd./ Sweetland Rd Telco Design 12/31/2024 DRY011 App in process. Rt. 366 (Freeville to Rt. 13)Pending NYSEG Approval of make ready costs. 10/31/2024 DRY012 HRS projects electrical MR construction in July/August. Installations As of July 1st, 2024 (billing date is 1st of month) ▪June Install Summary o Number of installations completed this month:9 o Number of installations pending (as of June 30th):9 o Installation blockers / questions:1  Finance – Capital Project As of June 30, 2024 Balance Sheet as of 6/30/2024 2024 Year to Date Total Project to Date Project Budget Assets - Cash 1,238,669.98 Inflows 119,758.92 1,505,686.05 - Due from Grants 624,614.00 Expenses - Acct Receivable 197,309.19 Professional Fees 306,567.39 764,578.21 Total Assets 2,060,593.17 Incidental Const. Exp 2,949.27 69,240.37 Equipment Purchases 59,213.51 1,940,598.94 Liabilities and Equity Subcontractor Costs 216,685.95 2,639,272.22 - Bond Anticipation Note 5,840,000.00 Pole and Permit Cost 330,315.90 901,282.30 Equity -3,779,406.83 Interest Payment 146,840.97 168,641.73 Total 2,060,593.17 Total Expenses 1,062,573.00 6,483,613.77 14,535,281.00 Budget Remaining 8,051,667.23 56.4%  Finance -Operations As of June 30, 2024 June 2024 Year to Date Residential 1,985.00 9,469.50 Balances as of 6/30/24 Commercial 700.00 4,760.00 Accounts Receivable 0.00 Misc Fees 95.00 885.00 Accounts Payable 14,660.91 Total Revenue 2,760.00 15,114.50 Expenses Parcels Serviceable 5/31 292 Credit Card Fees 181.60 843.65 + New Parcels added in June 133 Billing Program -2,320.92 Total Parcels available 6/30 425 Utilites 6,079.67 49,781.96 *does not include MUDs Subscriptions 8,405.39 47,371.17 Total Addressed Served by 6/30 54 Insurance 303.28 303.28 Total Expenses 14,970.15 100,620.98 Profit/Deficit -12,210.15 -85,506.48 Sales Operations As of July 1, 2024 (billing date is 1st of month) ▪Multi-Use Development – Sent documents to the owner of the Congers Mobile home park. We have the signed return.74 possibilities and 3 have made request already ▪Renters – Ryan and Tracy met with owner of 1062 Dryden Rd and came up with a plan to get service to this complex.Owner will sign off asap.We also have 15 signups that we are waiting for landlord approval ▪Commercial Sales - 34 possibilities and all have been contacted. ▪Prospects-We have 9 new installs and 9 pending. Also 12 potentials that are not responsive but we are still trying to reach out to them. ▪Had conversation with Dryden School District and George Junior.Both are interested but have already made commitments to current providers ▪Made contact with owners of new apartment complex that is under construction on Dryden Rd.They are making arangements to have our service Customer Service As of July 1st, 2024 (billing date is 1st of month) Helpdesk Call Report June 2024 •Bandwidth Complaint (Speed Concerns) •3 •Billing Related Call •12 •Downed Drop (Damaged Service Line) •0 •Email (Calls related to email difficulties) •0 •No Connectivity •6 •ONT / Power Cycle (Calls related to the ONT where unplugging or rebooting equipment was necessary) •0 •Other / Unrelated (Calls looking for unrelated departments or information) •37 •Outage •4 •Install Orders / Create Service •11 •Router Issue •0 •PC / Laptop Issue •2 •Sporadic Connection •1 •Streaming Related Issue •0 •User Error / Education •3 •Wireless •0 Sum: 79 Note: Install Orders denote an incoming install scheduling request – not a completed install One caller can generate numerous tickets for a single issue (i.e. calls in 5x for same problem)  Marketing As of July 1st, 2024 (billing date is 1st of month) 8/10 9/8 10/5 11/2 12/1 1/1/24 2/1/24 3/1/24 4/1/24 5/1/24 6/1/24 7/2/24 Under Contract 8 22 26 32 28 28 29 (+3, -2) 32 (+3) 37 (+5) 40 (+3) 44 (+6,-2) 54 (+10) Requests (since 1/1/23) 150 174 (+11) 230 (+21) 252 (clean- up) 274 (+9) 298 (+24) 332 (+13) 363 (+31) 389 (+26) 409 (+20) 429 (+20) 494 (+65) Available 30 38 41 43 44**44 56 TBD TBD 75 87 110 (+23) Not Available 120 136 189 209 226 250 276 TBD TBD 340~342 384 Serviceable Live 76.7 % 76.3%80.5%83.7%72%63.6%51.8%TBD TBD 40/70 51% (44/87) 49% 54/110 Website Visits 8/25-9/7 9/22-10/4 10/21-11/2 11/17- 11/30 12/1- 12/31 1/1-1/31 2/1- 2/29 3/1- 3/31 4/1- 4/30 5/1-5/31 6/1- 6/30 Users N/A 226 193 161 140 320 484 392 403 368 516 820 New Users N/A 211 170 137 115 288 424 346 353 315 471 755 Sessions N/A 324 271 515 194 448 673 617 706 601 739 1221 Engagement (secs.)N/A 0m 46s 1m 09s 1m 10s 42s 1m 7s 1m 6s 1m 30s 1m 6s 53 s 58 s 1m 14 s Marketing As of July 1st, 2024 (billing date is 1st of month) ▪June was a heavy Public Relations month o 11 media hits (through 7/11/24) ▪Social Media postings o Facebook, Instagram, Nextdoor ▪Postcard outreach:"Construction / Coming Soon", "Now Available", "Business Class" (coming soon) ▪Next up: o Signs in the new neighborhoods (Spring Run, Dryden Village,Village of Freeville), refreshed design o Email Marketing o Swag (Hats, Truck Magnets, stickers)