HomeMy WebLinkAboutConsumer Market Survery for City of Ithaca by Rice Associates r
RICE ASSOCIATES
CONSUMER MARKET SURVEY
FOR THE CITY OF
ITHACA, NEW YORK
Prepared by
RICE ASSOCIATES
1000 Connecticut Avenue, N.W.
Washington, D.C. 20036
Ocotober 10, 1986
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1000 CONNECTICUT AVENUE NW • WASHINGTON, DC 20036 • TEL: (202) 737-2400
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TABLE OF CONTENTS
Page
SUMMARY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
SECTION I - BACKGROUND. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1 . 1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1 .2 Research Methodology. . . . . . . . . . . . . . . . . . . . . . . 2
1 . 3 Respondent Characteristics . . . . . . . . . . . . . . . . . 5
SECTION 2 - CONSUMER SATISFACTION:
COMPANYINTERACTION. . . . . . . . . . . . . . . . . . . . 6
2 . 1 Length of Cable Service. . . . . . . . . . . . . . . . . . . 6
2 . 2 Installation and Repair. . . . . . . . . . . . . . . . . . . 6
2. 3 Explanation of Rating Customer Service. . . . 8
2 .4 Picture Quality. . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2. 5 Installation and Repair Employees . . . . . . . . . 8
2.6 Sales Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
2 . 7 Office Billing Employees. . . . . . . . . . . . . . . . . . 9
2 .8 Premimum Channels and Satisfaction
with Basic and the Expanded Tier. . . . . . . . . . 11
SECTION 3 - INTEREST IN NEW SERVICES. . . . . . . . . . . . . . . 12
3. 1 New Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
3 .2 Premium Services. . . . . . . . . . . . . . . . . . . . . . . . . . 14
3. 3 Special Services . . . . . . . . . . . . . . . . . . . . . . . . . . 18
3 . 3 . 1 Computer Access. . . . . . . . . . . . . . . . . . . . 18
SECTION 4 - INTERACTIVE SERVICES. . . . . . . . . . . . . . . . . . . 18
4. 1 Home Interactive Services . . . . . . . . . . . . . . . . . 18
4. 2 Fire, Burglar and Medical Alert
(Alarm System) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
SECTION 5 - FINDINGS AND CONCLUSIONS. . . . . . . . . . . . . . . 19
SUMMARY _
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Rice Associates designed a consumer market survey to
assess satisfaction with cable television service in the
City of Ithaca, New York. The report examines consumer
satisfaction, interest in new programming and services,
and willingness to pay. Major findings are as follows :
o Two-fifths of the subscribers attempting to
contact the cable company have had trouble
reaching American Community Television.
o Seven out of ten subscribers believe they are
getting a good value from the basic service
package.
o Eight out of ten subscribers receiving the
expanded service believe they are receiving a
good value from the expanded services.
o Consumer evaluation of picture quality indicates
a need for improvement .
o Almost one-quarter of all subscriber households
possess a home computer and forty percent of
these households are willing to pay $ 15 per month
to be hooked up to the Cornell computer center .
o High levels of interest in local Ithaca
programming exits .
I .
SECTION I BACKGROUND
r.
1 . 1 Overview
Rice Associates designed a consumer satisfaction
market survey on cable television for the City of Ithaca,
New York. This survey addresses the interest in and
economic viability of various television services not
currently offered to Ithaca residents . The survey also
examines current consumer satisfaction with many aspects _
of service provided by the present cable system. The
survey enables Rice Associates to evaluate consumer
satisfaction and to forecast potential demand for various
cable services with a low margin of error.
The report is divided into four sections . The first
section outlines the purposes and methodology of the study
as well as respondent characteristics . The seco.nd section
contains the results of the consumer satisfaction portion
of the survey. The third section presents results on
interest in new programming, special services and
willingness to pay. The final section contains
significant findings and conclusions.
1 .2 Research Methodology
The survey questionnaire, desi-gned by Rice Associates,
applied to both residents who receive cable television and
those who do not . The first section of the survey
questioned cable subscribers concerning their satisfaction
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with installation, sales, repair_ work, quality of the
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television picture reception, billing procedures, and
programming.
The second section of the survey determined subscriber
and nonsubscriber interest in alternative basic, pay and
special services that could be offered. In addition, the
price which respondents are willing to pay for various
cable packages and individual services was ascertained.
Finally, all residents were asked a number of demographic
questions .
The survey design was cross-sectional . This design
utilizes a random sample- o V respondents to describe a
larger population. It is the same type of design used by
pollsters to measure public opinion. In this particular
case, a random sample of Ithaca residents was
scientifically drawn from the list of current addresses of
Ithaca residents . Only Ithaca residents were included in
the survey. Interviews were terminated if the respondent
did not live within the corporate boundaries of Ithaca or
the respondent was under 18 years of age.
To obtain a statistically valid representation of
Ithaca households, a sample of 422 households was selected
using a random start and systematic selection thereafter .
This method ensured that the respondents were
representative of the general city population and
geographically dispersed throughout _ the corporate
boundaries of Ithaca.
3
A total of 1 , 097 phone calls were made, of which 422
yielded valid and completed surveys. Of the other 675
phone calls to potential respondents, 163 were called at
least four times but were not home; 227 lived outside of
the corporate boundaries of Ithaca; 201 were reached but
would not participate in the survey; 40 phone numbers were
disconnected or temporarily out of service; 18 numbers
were called at least four times but resulted in busy
signals; 6 were incorrect numbers; in 4 households no
adult was at home or available; and in 16 instances the
households did not have television sets . The response
rate of those households qualified to be included in the
survey (e.g. , phones working, non-businesses, Ithaca
residents, adult present, actual phone contact ) was 422 of
623, or 68 percent .
The total sample of 422 gives statistically valid
results at the 95 percent confidence interval and a not to
exceed five percent two-tailed error level . The error
level is based on the standard error of the estimated
percentage for the sample, which is the difference between
the survey results obtained with the sample and the result _
that would be obtained by a complete census of the
population. This means that for any question In which 50
percent of the respondents answered "yes" , the true
population value lies in the interval between 45 and 55
percent and that 95 percent of all -samples would yield
results within this interval . The plus or minus error
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level figure is less for both larger or smaller figures
such as 80-20, 70-30 etc. However, as the sample size for
certain subpopulation categories decreases, (e.g. , sex,
income, children present in household) , the error level
increases. The subpopulations of subscribers, 381 , and
nonsubscribers, 41 , give statistically valid results at
the 95 percent confidence interval and a 5 . 5 and 16
percent error, respectively. In the report, percentages
are rounded to the nearest whole number .
1 . 3 . Respondent Characteristics
All respondents were asked how many children under the
age of 18 years reside in their homes . Approximately 88
percent of the nonsubscribers and 69 percent of the
subscribers reported no children under the age of 18 at
home; 5 percent of the nonsubscribers and 15 percent of
subscribers reported one child; II percent of subscribers
and 2 percent of nonsubscribers reported two children; two
and three percent of nonsubscribers and subscribers
reported three children; and one percent had four or, more
children living at home. As Indicated, a higher
percentage of subscriber households have children present
at home than nonsubscribers.
Residents were asked to indicate their annual
household income among the following categories : under
$12,000, $ 12, 000-23, 999, $24, 000-35, 999, and $36, 000 and
above. Approximately 22 percent of the subscribers and 27
5
percent of nonsubscribers reported household incomes under
$12,000 per year . Approximately, one quarter of
subscriber households and one-quarter nonsubscriber
households reported annual incomes between
$ 12, 000-$23, 999 . Approximately one-fifth of each group
reported household income between $24, 000-$35,999.
Eighteen percent of subscribers and seven of
nonsubscribers reported incomes over $36, 000. Fourteen
percent of the subscribers and 20 percent of
nonsubscribers refused to answer the income question.
Finally, 42 percent of the respondents were male and 58
percent female.
SECTION 2 CONSUMER SATISFACTION: COMPANY INTERACTION
2 . 1 Length of Cable Service
Subscribers were asked how long their households had
been receiving cable television. Using cumulative
frequencies, 16 percent have had cable for one year or
less; 29 percent two years or less; 36 percent three years
or less; 41 percent four years or less; 45 percent five
years or less; 49 percent six years or less; and the
remainder have had cable for more than six years or could
not recall .
2 . 2 Installation and Repair
Subscribers were asked a series - of questions
concerning service and program - satisfaction. The
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percentage figures may not add up to 100 percent due to
respondents answering "don ' t know", "can ' t remember" and
situations making the question "not applicable. "
One-fifth of the subscribers, 19 percent, were very
satisfied with installation service, 56 percent were
satisfied, and five percent were not satisfied and the
remaider could not remember or did not know for a variety
of reasons . Subscribers were asked five questions
concerning cable repair. Approximately one-fifth (22
percent ) of the respondents report having had repairs made
on cable components since installation. These 82
respondents were then asked follow-up questions . Of these
respondents, 49 percent had one repair; 30 percent two
repairs; 12 percent three or more; and 9 percent four or
more repairs since cable installation. These same
households were asked "how soon the company said they
would send a repair person the last time you requested
repair service. " Seventeen percent were told the same
day, 32 percent the next day, 29 percent within a few
days, six percent within a week, and two percent after .
more than one week. - Seventy percent of these respondents
reported repair personnel arriving when the company said
they would. However, 15 percent, reported repair
personnel not arriving when promised. This figure is
somewhat higher than other cities famillar to Rice
Associates. The remaining respondents could not remember
or did not know. Nine percent - of those 82 respondents
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reported that frequency of repairs had led them to
consider discontinuing cable service. While the percent
of households requiring repairs appears high (22 percent ) ,
in relation to other cities familiar to Rice Associates,
22 percent 1s actually on the low side of the average by
six to eight percentage points.
2". 3 Explanation of Rating Customer Service
Subscribers were asked to rate their satisfaction with _
four variables (picture quality, installation and repair
employees, sales employees, and office and billing
employees) concerning cable service on a scale of
excellent, above average, below average, and unacceptable,
or don ' t know.
2. 4 Picture Quality
Seventeen percent of the respondents rated picture
quality as excellent . Twenty-six percent rated picture
quality as being above average, 47 percent as average and
nine percent rated picture quality as below average and
one percent as unacceptable. These figures are below the
ratings given in other cities familiar to Rice Associates,
and clearly indicates a need for improvement .
2 . 5 Installation and Repair Employees
Two hundred and fifty six subscribers rated the
courtesy and informativeness of company employees who
install and repair cable. The remaining 125 did not have
contact with these personnel . Of the 256 subscribers
8
answering this question 15 percent rated these employees
as the best possible; 37 percent as above average; 43
percent as average; and four percent as below average and
one percent as unacceptable. These figures are generally
comparable to other cities familiar to Rice Associates
with the exception of lower excellent ratings and higher
average ratings .
2 .6 Sales Employees
One hundred and seventy-one respondents rated the
courtesy and informativeness of the company' s sales
employees . The remaining 210 subscribers reported they
did not know for a variety of reasons. Of those who had
contact with sales personnel , 10 percent rated the
courtesy and informativeness as the best possible; 32
percent as above average; 51 percent as average;
four percent as below average and three percent as
unacceptable. These figures are comparable with other
systems familiar to Rice Associates .
2.7 Office Billing Employees
A total of 257 respondents rated the courtesy and _
informativeness of the cable company' s office and billing
employees . The remaining respondents did not themselves
have contact with these employees or the household did not
have contact with billing personnel . Nine percent of the
respondents to this question gave these employees the
highest possible rating; 28 percent gave above average
ratings; and 55 percent gave an - average rating. While 37
9
percent of the respondents to this question gave at least
above average ratings for the above personnel , six percent
of the respondents answering this question gave them below
average scores and two percent said unacceptable. in
addition, 14 percent of the total subscriber sample had
trouble with their billing.
Of the 52 households reporting billing problems, 18
percent were "billed twice" ; 22 percent were "not credited
for payments made"; 16 percent reported being
"overcharged"; and the remainder had the following
problems : receiving the "wrong bill "; "not receiving
credit after moving" ; " late payment" ; "receiving a warning
notice before receiving a bill " ; "being charged after
disconnection" , and receiving "no billing for a few
months" .
One-half of the subscriber sample (51%) had tried to
contact the cable company for a variety of reasons such as
repair, billing problems or installation work . Two-fifth
(41%) of these respondents had trouble reaching the cable
company.
Compared to other systems familiar to Rice Associates,
a _higher percentage of Ithaca subscribers have had trouble
with billing. While difficulty contacting cable companies
Is experienced by many across the country, figures of 41
percent are high and should be reduced.
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2 . 8 Premium Channels and Satisfaction with Basic and
the Expanded Tier
Subscribers were asked how many pay services their
household receives. Forty-seven percent of subscriber
households reported receiving no premium services .
Thirty-one percent received one premium service; seventeen
percent receive two services and five percent reported
subscribing to three services.
Forty-four percent of the subscriber households
reported receiving only the basic service channels and 56
percent reported receiving the expanded tier.
Seventy-one percent of the basic only subs-crib-ers
polled, believe they are "getting a good value" from just
the basic cable service, while 29 percent believe they are
"not getting a good value" from the basic service
offerings. Seventy-nine percent of the households
receiving the expanded service tier think they are
"getting a good value" from the expanded service and 20
percent believe they are "not getting a good value" from
the expanded service tier.
The respondents who did not believe they were getting
a good value for basic service or expanded were asked why
they felt this way. These respondents complained of
expense, reception, poor programming and not enough
variety.
II
That approximately three out of ten subscribers to
basic only and one of five expanded service subscribers do
not feel they are getting a good value from basic may be
of concern to the operator .
SECTION 3 INTEREST IN NEW SERVICES
3 . 1 New Service
All 422 respondents were asked to indicate their
Interest in a variety of additional basic and pay
channels. Exhibit 3-1 indicates resident Interest by all
respondents, subscribers and nonsubscribers. The services
offered were:
o a computer based graphics channel teaching and
encouraging children to read;
o a channel featuring country music videos and
performances;
o a channel featuring non-fiction programming about
science, technology, and natural history;
o additional public access programming;
o the Black Entertainment Television Network;
o a channel featuring soft rock and rhythm and
blues music videos and performances; and
o a channel offering programming oriented to the
Jewish and Catholic faith. -
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Exhibit 3-1
Interest In New Basic Services*
Subscribers Nonsubscribers All Residents
Non-Fiction 65% 73% 66%
(50%) (51 %) (51%)
Public Access 54% 71% 56%
(40%) (46%) (41 %)
Reading Channel 44% 34% 43%
(38%) (22%) (36%)
Black Enter-
tainment
Television 44% 46% 44%
(27%) (24%) (26%)
Softrock 39% 34% 39%
(22%) (20%) (21%)
Country Music 29% 5% 28%
(20%) (7%) ( 19%)
Jewish and
Catholic 19% 0% 19%
Programming ( 10%) ( 15%) ( 9%)
* The first figure in each couplet represents they
percent of respondents who expressed at least "some
interest" in the service. The second figure denotes
the percent of respondents who were " Interested" and
"very interested. "
13
Approximately two-fifths of all residents were at
least somewhat interested in five of the seven programs .
At least one-third of all respondents were interested or
very interested in three of the seven offerings . Of note
are the high levels of interest expressed in additional
public access programming services for Ithaca.
Finally, all residents were asked 1f they believe a
cable television system in Ithaca should provide a
"talking book" programming service for the visually and/or
print impaired citzens of the City and a sign language
programming service for the hearing impaired. Eighty
percent of all residents, thought a talking book program
service and a sign language service should be provided in
Ithaca . Six percent disagreed and the remainder were
unsure.
3 .2 Premium Services
All residents were asked whether they were very
interested, interested, somewhat interested, not
interested, or unsure of their interest in each of three
premium pay channels . Results appear in Exhibit 3-2 .
14
Exhibit 3-2
. Interest in Premium Pay Channels*
Subcribers Nonsubscribers All Residents
Family Oriented 51 % 54% 67%
Entertainment 40% 46% 58%
Performing Arts 53% 78% 51 %
45% 66% 37%
Regional 47% 39% 56%
Sports 35% 27% 42%
* The first figure in each couplet represents the
percent of respondents who expressed at least "some
interest" in the service. The second figure denotes
the percent of respondents who were " Interested" and
"very interested. "
Interest in the regional sports channel was higher for
male respondents than for female respondents. Among all
female respondents, 38 percent were at least somewhat
interested and 28 percent were interested or very
interested in a regional sports channel . Fifty-seven
percent of male respondents showed at least some interest
and 44 percent were interested or very Interested in a
regional sports channel .
Respondents were asked their willingness to pay per -
month for current and new services and one premium
channel . The results appear in Exhibit 3-3. Current
subscriber rates are $8 .00 per month for basic service
plus $4. 00 per month for expanded service and $10 .95 per
month for a pay service.
15
J
Exhibit 3-3
Willingness to Pay Per Month for New and Current
Channels Plus One Premium Channel
Subscribers Nonsubscribers
$27/month 33% 27%
$26/month 1% 0%
$25/month 3% 0%
$24/month I % 0%
$23/month 5% 0%
Totals 43% 27%
Total not 57% 73%
willing to
pay any of
the above or
higher
Those respondents unwilling to pay between $23 and 27
per month for current and new service plus one premium
service were asked their willingness to pay for current
and new service with no pay/premium channel . The results
appear in Exhibit 3-4.
16
Exhibit 3-4
Willingness to Pay for Current and New Service
Subscribers Nonsubscribers
$ 16/month 12% 5%
$15/month 4% 12%
$14/month 1% 0%
$13/month 1% 0%
$12/month 5% 0%
Totals 22% 17%
Total not 21 % 61%
willing to pay
any of the
above or higher
Respondents unwilling to pay any of the above prices
were asked how much they would be willing to pay for basic
cable service. Fourteen percent of current subscribers
stated that they were• unwilling to pay any more than they
currently pay and seven percent said they would pay
between $6-$12 per month.
Fifteen percent of nonsubscribers were willing to pay
from $1 .00-$10.00 per month for cable and the remainder
said they would not pay for cable services .
In summary, approximately 43 percent of the current
subscribers are willing to pay between $27 and $23 per
month for current and new basic services plus one premium
pay channel . An additional 22 percent are willing to pay
from $12- 17 per month for new and current basic services.
17
3 . 3 Special Services
Residents were asked whether they were interested in
special services. The results appear below.
3 . 3 . 1 Computer Access
Ithaca residents were asked if their household
possessed a home computer. Twenty-four percent of
subscriber households reported they possessed a home
computer and 36 percent of those households or nine
percent of all subscriber households said they would be
willing to pay $15 per month to be connected to the
computer center at Cornell . Eight nonsubscriber
households reported a computer at home and one of these
stated a willingness to pay $15 per month. It should be
noted that Cornell has expressed an interest in such a
service.
SECTION 4 - INTERACTIVE SERVICES
4. 1 Home Interactive Services
Respondents were asked to determine household interest
In interactive (two-way) home information services. The
results are summarized in Exhibit 4-1 .
Exhibit 4- 1
Interest in Special Home Services
Home Shopping Home Banking Alarm System
Subs Nonsubs Subs Nonsubs Subs Nonsubs
Interest 20% 20% 23% 29% 13% 5%
No Interest 73% 68% 68% 59% 76% 83%
Unsure 7% 12% 9% 12% 11% 12%
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4 .2 Fire, Burglar and Medical Alert (Alarm System) :.
Ithaca residents were asked if they were willing to
pay an installation fee of $350. 00 and $20. 00 per month
for an automatic fire and burglar alarm and medical alert
system tied into a central location. Thirteen percent of
the subscribers were willing to pay these prices for such
a system and II percent were unsure. The remainder were
unwilling to pay at these price levels. The data indicate
that there may be an association between willingness to
pay these prices for an alarm system and household income
with 22 percent of household reporting Income over $36, 000
willing to pay these prices for alarm services .
SECTION 5 - FINDINGS AND CONCLUSIONS
The following are some of the findings of the consumer
market survey.
o Two-fifths of the subscribers attempting to
contact the cable company have had trouble
reaching American Community Television.
o Seven of ten subscribers to basic service only
believe they are getting a good value from the
basic service package.
o Eight of ten subscribers receiving the expanded
service believe they are receiving a good value
from the expanded services .
o Consumer evaluation of picture quality indicates
a need for improvement .
o Almost one-quarter of all subscriber households
possess a home computer and forty percent of
these households are willing to pay' $15 per month
to be hooked up to the Cornell computer center.
o High levels of interest In local Ithaca
programming exits .
19
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
RESIDENCE BUSINESS BOTH Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = RESIDENCE 375 98.4 % 98.4 %
2 = BOTH 6 1.6 % 100.0 %
5 = BUSINESS 0 0.0 % 100.0 %
------ ------- -------
Total 381 100 .0 $ 100.0 %
Missing cases = 0
Response percent = 100.0
Bar Graph of RESIDENCE BUSINESS BOTH
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . ! . . . . l . . . . l . . . . ! . . . . l . . . . ! . . . . ! . . . . ! . . . . l . . . . !
RESIDENCE ************************************************** ( 37
BOTH * ( 6 )
BUSINESS * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
CURRENTLY RECEIVE CABLE TV Number Percent Cumulative
-----------=---------------------------- ------ ------ ----------
1 = YES 381 100.0 % 100 .0 %
2 = NO 0 0.0 % 100 .0 %
3 = FORMER SUB 0 0 .0 % 100 .0 %
Total 381 100.0 % 100 .0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of CURRENTLY RECEIVE CABLE TV
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . ! . . . . ! . . . . i . . . . ! . . . . l . . . . l . . . . l . . . . l . . . . !
YES *************************************************** ( 3
NO * ( 0 )
FORMER SUB * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
CHILDREN AT HOME Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = NONE 262 68.8 % 68.8 %
2 = ONE 57 15.0 %' 83.7 %
3 = TWO 41 10.8 % 94.5 %
4 = THREE 13 3.4 % 97.9 %
5 = FOUR OR MORE 3 0.8 % 98.7 %
9 = NA 5 1.3 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of CHILDREN AT HOME
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . ! . . . . l . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . l . . . .
1 . . . . !
NONE *********************************** ( 262 )
ONE *******.* ( 57 )
TWO ****** ( 41 )
THREE ** ( 13 )
FOUR OR MORE * ( 3 )
NA * ( 5 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
HOUSEHOLD INCOME Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = UNDER $12000 82 21.5 % 21.5 %
2 = $12000-23999 99 26.0 % 47.5 %
3 = $24000-35999 77 20.2 % 67.7 %
4 = $36000 AND ABOVE 67 17.6 % 85.3 % _
9 = NA 56 14 .7 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of HOUSEHOLD INCOME
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . l . . . . !
UNDER $12000 *********** ( 82 )
$12000-23999 ************* ( 99 )
$24000-35999 *********** ( 77 )
$36000 AND ABOVE ********* ( 67 )
NA ******** ( 56 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
SEX OF RESPONDENT Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = MALE 160 42.0 % 42.0 %
2 = FEMALE 221 58.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 % -
Missing cases = 0
Response percent = 100.0 %
Bar Graph of SEX OF RESPONDENT
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . 1 . . . . 1 . . . . ! . . . . 1 . . . . 1 . . . . 1 . . . . ! . . . . 1
MALE ********************* ( 160 ) -
FEMALE ****************************** ( 221 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
SATISFACTION INSTALLATION Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY SATISFIED 74 19.4 % 19.4 %
2 = SATIASFIED 213 55.9 % 75.3 %
3 = NOT SATISFIED 19 5 .0 % 80.3 %
8 = DONT KNOW 55 14.4 % 94.8 %
9 = NA 20 5.2 % 100 .0 %
------ ------- -------
Total 381 100.0 $ 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of SATISFACTION INSTALLATION
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . i . . . . i . . . . ! . . . . I . . .
. l . . . . l . . . . l . . . . ! . . . . ! . . . . !
VERY SATISFIED ********** ( 74 )
SATIASFIED **************************** ( 213 )
NOT SATISFIED *** ( 19 )
DONT KNOW ******** ( 55 )
NA *** ( 20 )
CABLt STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
REPAIR CABLE COMPONENTS Number Percent Cumulative
---------------------------------------- ------ ------ ----------
1 = YES 82 21.5 % 21.5 %
2 = NO 292 76.6 % 98.2 %
8 = DONT KNOW 7 1.8 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 •100.0 % 100.0 %
Missing cases = 0
Response percent = 100 .0 %
Bar Graph of REPAIR CABLE COMPONENTS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . i . . . . l . . . . l . . . . �
YES *********** ( 82 )
NO *************************************** ( 292 )
DONT KNOW * ( 7 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
FREQUENCY OF REPAIR Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = ONCE 40 10.5 % 10.5 %
2 = TWICE 25 6 .6 ,$ 17 .1 %
3 = THREE 10 2.6 % 19.7 %
4 = FOUR OR MORE 7 1.8 % 21 .5 %
9 = NA 299 78.5 % 100.0 %
------ ------- -------
Total 381 100.0 % 100 .0 %
Missing cases = 0
Response percent = 100 .0 %
Bar Graph of FREQUENCY OF REPAIR
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ i . . . . ! . . . . ! . . . . ! • . . . ! . . . . ! . . . . ! . . . . ! . . . . ! . . . . ! . . . . !
ONCE ****** ( 40 )
TWICE **** ( 25 )
THREE ** ( 10 )
FOUR OR MORE * ( 7 )
NA **************************************** ( 299 )
-CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
REPAIR SERVICE PROMISED Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = SAME DAY 14 3.7 % 3 .7 %
2 = NEXT DAY 26 6.8 % 10.5 %
3 = WITHIN A FEW DAY 24 6.3 % 16.8 %
4 = WITHIN A WEEK 5 1.3 % 18.1 %
5 = AFTER A WEEK 2 0.5 % 18.6 %
8 = DONT KNOW 11 2.9 % 21 .5 %
9 = NA 299 78.5 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 $
Missing cases = 0
Response percent = 100.0 %
Bar Graph of REPAIR SERVICE PROMISED
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . I . . . . l . . . . l . . . . l . ... . ! . . . . l . . . . l . . . . l . . . . !
SANE DAY ** ( 14 )
NEXT DAY **** ( 26 )
WITHIN A FEW DAY **** ( 24 )
WITHIN A WEEK * ( 5 )
AFTER A WEEK * ( 2 )
DONT KNOW ** ( 11 )
NA **************************************** ( 299 )
- CABLE STUDY ITHACA NEW YORK
a
FREQUENCY DISTRIBUTION SUBSCRIBERS
REPAIR PERSONNEL ON TIME Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 58 15 .2 % 15.2 %
2 = NO 13 3.4 % 18.6 %
8 = DONT KNOW 11 2.9 % 21.5 %
9 = NA 299 78.5 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of REPAIR PERSONNEL ON TIME
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . i . . . . ! . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . ! -
YES ******** ( 58. )
NO ** ( 13 )
DONT KNOW ** ( 11 )
NA **************************************** ( 299 )
'=�Ei� .jj�f1°F�fw1v.::+. .a --• •::"�.cwi�A'"m�a -•.• :. .+��"n`i."+.Y1CdG�e:fh-reE-l2'wi:;rri%8PL69dNNlV'FMYV.�6!!Y:§s'f41�':.'-A>:==.8!.173.9i6�3ftl �Fa4Y2RTa:'S4Ja`-t�*III." eEl.�flS:'S�.KC'.xfsnaW:A
-CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS =
REPAIRS LED TO CONSIDER DISCONNECTING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 9 2.4 % 2.4 %
2 = NO 65 17.1 % 19.4 %
8 = DONT KNOW 8 2.1 % 21.5 %
9 = NA 299 78.5 % 100.0 %
------ ------- -------
Tbtal 381 100.0 % 100 .0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of REPAIRS LED TO CONSIDER DISCONNECTING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . ! . . . . 1 . . . . 1 . . . . ! . . . . l . . . . l . . . . ! . . . . l . . . . ! . . . . !
YES ** ( 9 )
NO ********* ( 65 )
DONT KNOW ** ( 8 )
NA **************************************** ( 299 )
. nW'.�AW1WM.r+:-•.. '••..•-•••'3r.:wF.rY' 'r::;Yk:aiil MaL�'i..S.nb"5'a'_"t Y"�AuL.y`.ia@. :tiitvtia'=?J%13::'.Yn vwe.-n+a ..+.:;eriu f+ w .._. n w'v+a .w�v_.w +e:+ivc. ....r�<7eznw oaromzrrv........+maes�'
CABLE STUDY ITHACA NEW YORK
n
FREQUENCY DISTRIBUTION SUBSCRIBERS
QUALITY CABLE TV PICTURE RECEPTION Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = EXCELLENT 63 16 .5 % 16.5 %
2 = ABOVE AVERAGE 97 25 .5 % 42.0 %
3 = AVERAGE 178 46.7 % 88.7 %
4 = BELOW AVERAGE 34 8.9 % 97.6 %
5 = UNACCEPTABLE 5 1 .3 % 99.0 %
8 = DONT KNOW 4 1.0 % 100.0 %
-9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 $
Missing cases = 0
Response percent = 100.0 %
Bar Graph of QUALITY CABLE TV PICTURE RECEPTION
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . ! . . . . 1 . . . . ! . . . . l . . . . l . . . . ! . . . . l . . . . l . . . . ! . . . . !
EXCELLENT ********* ( 63 )
ABOVE AVERAGE ************* ( 97 )
AVERAGE ************************ ( 178 )
BELOW AVERAGE ***** ( 34 )
UNACCEPTABLE * ( 5 )
DONT KNOW * ( 4 )
N
n
FREQUENCY DISTRIBUTION SUBSCRIBERS
COURTESY AND INFORMATIVENESS REPAIR STAFF Number Percent CumulativE
---------------------------------------- ------ ------- ----------
1 = EXCELLENT 39 10 .2 % 10.2 1
2 = ABOVE AVERAGE 94 24.7 % 34.9 1
3 = AVERAGE 110 28.9 % 63 .8 1
4 = BELOW AVERAGE 11 2.9 % 66.7 1
5 = UNACCEPTABLE 2 0.5 % 67 .2 1
8 = DONT KNOW 67 17.6 % 84.8 1-
9 = NA 58 15 .2 % 100.0 1
Total 381 100.0 % 100.0 q
Missing cases = 0
Response percent = 100.0 %
Bar Graph-of COURTESY AND INFORMATIVENESS REPAIR STAFF
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . ! . . . . ! . . . . ! :. . . i . . . . ! . . . . !
EXCELLENT ****** ( 39 )
ABOVE AVERAGE ************* ( 94 )
AVERAGE *************** ( 110 )
BELOW AVERAGE ** ( 11 )
UNACCEPTABLE * ( 2 )
DONT KNOW ********* ( 67 )
NA ******** ( 58 )
.ke� wxi-"v i^,ti�..E.s4 n:.?!`:,.,:' ".ir. ',,. ,'..r;»#�a}��TrP!s'e2�:wt?'ltu�Fi".^{4'"..+::,'t tuS.SnE_.CYi. ;KW S:tE.k'Y.... ..; k,.u.;Y::a: det:;5m.:e ssa. s^ ,4s ru• .e.r, ;ak.e ..
n
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
COURTESY INFORMATIVENESS SALES STAFF Number Percent Cumulativc
---------------------------------------- ------ ------- ----------
1 = EXCELLENT 17 4 .5 % 4 .5 q
2 = ABOVE AVERAGE 55 14.4 % 18.9 1
3 = AVERAGE 87 22.8 % 41.7 1
4 = BELOW AVERAGE 7 1.8 % 43 .6 1
5 = UNACCEPTABLE 5 1.3 % 44 .9 q
8 = DONT KNOW 134 35.2 % 80.1 1-
9 = NA 76 19.9 % 100.0 1
------ ------- -------
Total 381 100.0 % 100.0 1
Missing cases = 0
Response percent = 100.0 %
Bar Graph of COURTESY INFORMATIVENESS SALES STAFF
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------- l . . . . l . . . . ! . . . . ! . . . . ! . .. . l . . . . l . . . . ! . . . . 1 . . . . t . . . . !
EXCELLENT *** ( 17 )
ABOVE AVERAGE ******** ( 55 )
AVERAGE ************ ( 87 )
BELOW AVERAGE * ( 7 )
UNACCEPTABLE * ( 5 )
DONT KNOW ****************** ( 134 )
NA ********** ( 76 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
COURTESY INFORMATIVENESS OFFICE STAFF Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = EXCELLENT 23 6.0 % 6 .0 %
2 = ABOVE AVERAGE 71 18.6 % 24.7 %
3 = AVERAGE 141 37 .0 % 61.7 %
4 = BELOW AVERAGE 16 4.2 % 65.9 %
5 = UNACCEPTABLE 6 1.6 % 67 .5 %
8 = DONT KNOW 69 18.1 % 85.6 %-
9 = NA 55 14.4 % 100.0 %
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 $
Bar Graph of COURTESY INFORMATIVENESS OFFICE STAFF
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------- ! . . . . i . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . l . . . . t . . . . t . . . . !
EXCELLENT **** ( 23 )
ABOVE AVERAGE ********** ( 71 )
AVERAGE ******************* ( 141 )
BELOW AVERAGE *** ( 16 )
UNACCEPTABLE * ( 6 )
DONT KNOW ********** ( 69 )
NA ******** ( 55 )
'53 ::t�..,+�:"�#�€E• L`?_:,L:nw, _-e..:.H:.u,. 's„v_ .aki..vta srn,v.. ... s.6:.A-rss-.ara.:.r.,r..:�z.,.s.. ,r.�..�,e..a..o�.—............................. _. _.--------- -..-.. _ __..---
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
TROUBLE WITH BILLING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 52 13.6 % 13 .6 %
2 = NO 318 83.5 % 97.1 %
8 = DONT KNOW 11 2.9 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of TROUBLE WITH BILLING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . ! . . . . ! . . . . l . . . . l . . . . l . . . . ! . . . . ! . . . . l . . . . 1 . . . . !
YES ******* ( 52 )
NO ****************************************** ( 318 )
DONT KNOW ** ( 11 )
NA * ( 0 )
E&•.�fes• y�NS.B�.w.. .'..___ ..t:YLL.1'iuirliaS' .. n.;..:..:.v_vw.urnsa:.a..a_..+....:+mum..ae+.au rr -_sn an.war.sv. ...vn..v.,. .r........ v +.tee—.-�.�_ ._ ._� 0000.. .. 0000. ..
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS `
TRIED TO CONTACT CABLE COMPANY Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 195 51.2 % 51.2 %
2 = NO 180 47.2 % 98.4 %
8 = DONT KNOW 6 1.6 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of TRIED TO CONTACT CABLE COMPANY
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . 1 . 000l . . . . 1 . . . . 1 . . . . ! . . . . 1 . . . . 1 . . . . ! . . . . !
YES ************************** ( 195 )
NO ************************ ( 180 )
DONT KNOW * ( 6 )
NA * ( 0 )
.,..,i. .. v=r �srw,,. - '_:: >.+r-�d+L7•.,�+:i•.s4: .moi.,v..-.,..:v.A..s.�.L;',;v.Q.,.....f. ...Y..w:.2+P_•r-w.,. .. :.mss-rr.:��^ex,.w,a��ti r.:.:.reu
,. .��.ti�.r9,S'�..`•tti-.':..k. '�-`-'..a'ats.. ...._� t4'a�4�`C.-:;.,.�_.._.:, �.x;c�; .,..<-.xs.,<'�� ..., �-
i
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
TROUBLE CONTACTING CABLE COMPANY Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 83 21.8 % 21.8 %
2 = NO 112 29.4 % 51.2 %
8 = DONT KNOW 0 0.0 % 51.2 %
9 = NA 186 48.8 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of TROUBLE CONTACTING CABLE COMPANY
Percent of Total
Value-Labels 0 10 20 30 40 50 60 70 80 90 100
----------_-- l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . l . . . . l . . . . l . . . . !
YES *********** ( 83 )
NO *************** ( 112 )
DONT KNOW * ( 0 )
NA ************************* ( 186 )
r . .
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
LEVEL OF SERVICE Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = BASIC ONLY 167 43 .8 % 43 .8 %
2 = EXPANDED TIER 214 56.2 % 100.0 %
8 = DONT KNOW 0 0.0 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- ------- -
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 $
Bar Graph of LEVEL OF SERVICE
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ 1 . . . . l . . . . i . . . . l . . . . 1 . . . . 1 . . . . 1 . . . . ! . . . . 1 . . . . 1 . . . . !
BASIC ONLY ********************** ( 167 )
EXPANDED TIER ***************************** ( 214 )
DONT KNOW * ( 0 )
NA * ( 0 )
:.+...;. -...t.;�:Y. ... r..ot...:es:+l'h;X�ari.�:,z:..m.-.::�:o.;-_.."::,..nuRif'�t.Jcr;_..<_:r.x!',s:=a�w't:4�.R....�i�'daK+d...wE�,«rz;•�,.._..�e:.�.'�ti. .� .>,::r..; ,.;sa.k,:.::. ., ._ .i. ,..�x..+::� .. r ..
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
GOOD VALLUE BASIC CABLE SERVICE Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 118 31.0 % 31.0 %
2 = NO 48 12.6 % 43 .6 %
8 = DONT KNOW 1 0.3 % 43.8 %
9 = NA 214 56.2 % 100.0 %
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of GOOD VALLUE BASIC CABLE SERVICE
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . l . . . . i . . . . ! . . . : l . . . . l . . . . ! . . . . l . . . . l . . . . !
YES **************** ( 118 )
NO ******* ( 48 )
DONT KNOW * ( 1 )
NA ***************************** ( 214 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
GOOD VALUE EXPANDED TIER Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 168 44.1 % 44 .1 %
2 = NO 43 11.3 % 55.4 %
8 = DONT KNOW 3 0.8 % 56.2 %
9 = NA 167 43.8 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of GOOD VALUE EXPANDED TIER
Percent o.f Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . t . . . . l . . . . l . . . . l . . . . l . . . . I . . . . l . . . . l . . . . l . . . . !
YES *********************** ( 168 )
NO ****** ( 43 )
DONT KNOW * ( 3 )
NA ********************** ( 167 )
�•3�:2:r'Wwtf=��" L,cx�'i.,.r3Rt.W'�:iz.ass_s•.��s,:.-r-.�ri�n-•�xc�.-a-c_wv..rser<..:.cao.:sxwrsysv,un.>. :..,.m..,....�..n...w�«w.,.+w_.,s.�-�.....,.a....,..,u.�.�.,,.....,.s.......,..............�.o.� .....<,....�,.._»,.....o-.........,,�—
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
READING CHANNEL Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 51 13.4 % 13 .4 %
2 = INTERESTED 92 24.1 % 37.5 %
3 = SOME INTEREST 24 6.3 % 43 .8 %
4 = NO INTEREST 207 54.3 % 98.2 %
5 = UNSURE 7 1.8 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of READING CHANNEL
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . I . . . . I . . . . I . . . . l . . . . I . . . . I . . . . I . . . . ! . . . . ! . . . . !
VERY INTERESTED ******* ( 51 )
INTERESTED ************* ( 92 )
SOME INTEREST **** ( 24 )
NO INTEREST **************************** ( 207 )
UNSURE * ( 7 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
NON FICTION PROGRAMMING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 70 18.4 % 18.4 %
2 = INTERESTED 122 32.0 % 50.4 %
3 = SOME INTEREST 55 14.4 % 64.8 %
4 = NO INTEREST 128 33.6 % 98.4 %
5 = UNSURE 6 1.6 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of NON FICTION PROGRAMMING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . i . . . . 1 . . . . 1 . . . .
l . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . !
VERY INTERESTED ********** ( 70 )
INTERESTED ***************** ( 122 )
SOME INTEREST ******** ( 55 )
NO INTEREST ***************** ( 128 )
UNSURE * ( 6 )
T'R'3-e2:.v .., i:-iF�!..e'gaS..Y...-.: ,3 +_ "�eai .•e... ,.:-. _3�1s."�::3i.e..s.:4.;n::n;.:amu:5.:;�:a°= n:,erz:iw.cs.n. e<..v .�: .-s:s.w:.,�•xxncrosrr•_. .,..e<,,.wa.._�,.s�..-_.,:aa - .�.,,--r.
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
COUNTRY MUSIC Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 27 7.1 % 7.1 %
2 = INTERESTED 50 13 .1 % 20.2 %
3 = SOME INTEREST 36 9.4 % 29.7 %
4 = NO INTEREST 266 69.8 % 99.5 %
5 = UNSURE 2 0.5 % 100.0 %
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of COUNTRY MUSIC
Percent of Total
Value Labels 0 10 20 30 40 50 60 70- 80 90 100
------------ l . . . . l . . . . 1 . . . . i . . . . l . . . . ! . . . . 1 . . . . l . . . . l . . . . l . . . . !
VERY INTERESTED **** ( 27 )
INTERESTED ******* ( 50 )
SOME INTEREST ***** ( 36 )
NO INTEREST *********************************** ( 266 )
UNSURE * ( 2 )
-.".t:22FyiY'1`A�.$?A+1'FG"y t "L" -..'.,.•.
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
JEWISH AND CATHOLIC PROGRAMMING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 6 1.6 % 1.6 %
2 = INTERESTED 31 8.1 % 9.7 %
3 = SOME INTEREST 35 9.2 % 18.9 %
4 = NO INTEREST 304 79.8 % 98.7 %
5 = UNSURE 5 1.3 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of JEWISH AND CATHOLIC PROGRAMMING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . 1 . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . 1 . . . . 1 . . . . !
VERY INTERESTED * ( 6 )
INTERESTED ***** ( 31 )
SOME INTEREST ***** ( 35 )
NO INTEREST **************************************** ( 304 )
UNSURE * ( 5 )
K.e9�-'Re�i i'Y-...�r �.,..�.:ti�id'JYtif",•�:;�.•'. ..w„cx'y1:'v.°.��Sc'.fs':'r.rvs.asae »a-�e .+'eaa'.a..,..>,.^ ::_..a,u.s.�war+pwa:w.amut+� ...�,.-rs.._ .,.x....+m.,sawa
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
SOFT ROCK VIDEOS Number Percent Cumulative
--------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 12 3.1 % 3 .1 %
2 = INTERESTED 70 18.4 % 21.5 %
3 = SOME INTEREST 67 17.6 % 39.1 %
4 = NO INTEREST 229 60.1 % 99.2
5 = UNSURE 3 0.8 % 100.0 %
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of SOFT ROCK VIDEOS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . ! . . . . l . . . . l . . . . 1 . . . . 1 . . . . 1 . . . . ! . . . . ! . . . . 1 . . . . !
VERY INTERESTED ** ( 12 )
INTERESTED ********** ( 70 )
SOME INTEREST ********* ( 67 )
NO INTEREST ******************************* ( 229 )
UNSURE * ( 3 )
n
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
ADDITIONAL PUBLIC ACCESS PROGRAMMING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 35 9.2 % 9.2 %
2 = INTERESTED 118 31.0 % 40.2 %
3 = SOME INTEREST 52 13 .6 % 53 .8 %
4 = NO INTEREST 168 44.1 % 97.9 %
5 = UNSURE 8 2.1 % 100.0 %
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of ADDITIONAL PUBLIC ACCESS PROGRAMMING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ . . . . . . . . .
VERY INTERESTED ***** ( 35 )
INTERESTED **************** ( 118 )
SOME INTEREST ******* ( 52 )
NO INTEREST *********************** ( 168 )
UNSURE ** ( 8 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
BLACK ORIENTED PROGRAMMING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 18 4 .7 % 4 .7 %
2 = INTERESTED 83 21.8 % 26.5 %
3 = SOME INTEREST 65 17.1 % 43 .6 %
4 = NO INTEREST 205 53 .8 % 97.4 %
5 = UNSURE 10 2.6 % 100.0 % -
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of BLACK ORIENTED PROGRAMMING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ - ! . . . . 1 . . . . ! . . . . 1 . . . . ! . . . . l . . . . 1 . . . . l . . . . ! . . . . ! . . . . !
VERY INTERESTED *** ( 18 )
INTERESTED *********** ( 83 )
SOME INTEREST ********* ( 65 )
NO INTEREST *************************** ( 205 )
UNSURE ** ( 10 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
TALKING BOOK AND SIGN LANGUAGE SERVICES Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 305 80.1 % 80.1 %
2 = NO 24 6.3 % 86 .4 %
8 = DONT KNOW 52 13.6 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of TALKING BOOK AND SIGN LANGUAGE SERVICES
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . 1 . . . . l . . . . l . . . . l . . . . l . . . . 1 . . . . ! . . . . ! . . . . l . . . . !
YES ***************************************** ( 305 )
NO **** ( 24 )
DONT KNOW ******* ( 52 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
ONLY FAMILY ORIENTED MOVIES ENTERTAINMEN Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 42 11.0 % 11.0 %
2 = INTERESTED 112 29.4 % 40.4 %
3 = SOME INTEREST 39 10.2 % 50 .7 %
4 = NO INTEREST 174 45.7 % 96.3 %
5 = UNSURE 14 3 .7 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total r 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of ONLY FAMILY ORIENTED MOVIES ENTERTAINMEN
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . ! . . . . ! . . . . l . . . . l . . . . l . . . . l . . . . I . . . . I . . . . I
VERY INTERESTED ****** ( 42 )
INTERESTED *************** ( 112 )
SOME INTEREST ****** ( 39 )
NO INTEREST *********************** ( 174 )
UNSURE ** ( 14 )
NA * ( 0 )
jaw
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
INTERNATIONAL FILMS PERFORMING ARTS Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 76 19 .9 % 19.9 %
2 = INTERESTED 97 25.5 % 45.4 %
3 = SOME INTEREST 29 7 .6 % 53 .0 %
4 = NO INTEREST 169 44.4 % 97.4 %
5 = UNSURE 10 2.6 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of INTERNATIONAL FILMS PERFORMING ARTS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . l . . . . l . . . . l . . . . 1 . . . . ! . . . . l . . . . ! . . . . ! . . . . !
VERY. INTERESTED ********** ( 76 )
INTERESTED ************* ( 97 )
SOME INTEREST **** ( 29 )
NO INTEREST *********************** ( 169 )
UNSURE ** ( 10 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
REGIONAL SPORTS Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 46 12.1 % 12.1 %
2 = INTERESTED 90 23.6 % 35.7 %
3 = SOME INTEREST 45 11.8 % 47 .5 %
4 = NO INTEREST 195 51.2 % 98.7 %
5 = UNSURE 5 1.3 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of REGIONAL SPORTS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . 1 . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . l . . . . l . . . . ! . . . . !
VERY INTERESTED ******* ( 46 )
INTERESTED90
************ •
( )
SOME INTEREST ****** ( 45 )
NO INTEREST ************************** ( 195 )
UNSURE * ( 5 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
PAY ALL PLUS ONE PAY Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = $27/MONTH 127 33 .3 % 33 .3 %
2 = $26/MONTH 3 0.8 % 34.1 %
3 = $25/MONTH 12 3 .1 % 37.3 %
4 = $24/MONTH 5 1.3 % 38.6 %
5 = $23/MONTH 17 4 .5 % 43.0 %
6 = NONE OF THE ABOV 217 57.0 % 100.0 %
9 = NA 0 0.0 % 100.0 %
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of PAY ALL PLUS ONE PAY
Percent of .Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . l . . . . l . . . . l . . . . 1 . . . . l . . . . 1 . . . . l . . . . l . . . . !
$27/MONTH ***************** ( 127 )
$26/MONTH * ( 3 )
$25/MONTH ** ( 12 )
$24/MONTH * ( 5 )
$23/MONTH *** •( 17 )
NONE OF THE ABOV ***************************** ( 217 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
PAY BASIC /EXPANDED ONLY Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = $16/MONTH 45 11.8 % 11.8 %
2 = $15/MONTH 14 3.7 % 15.5 %
3 = $14/MONTH 4 1.0 % 16.5 %
4 = $13/MONTH 2 0.5 % 17.1 %
5 = $12/MONTH 19 5 .0 % 22.0 %
6 = NONE OF THE ABOV 133 34.9 % 57.0 %
9 = NA 164 43.0 % 100.0 %
Total 381 100.0 8 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of PAY BASIC /EXPANDED ONLY
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . l . . . . l . . . . ! . . . . ! . . . . ! . . . . l . . . . l . . . . 1 . . . . !
$16/MONTH ****** ( 45 )
$15/MONTH ** ( 14 )
$14/MONTH * ( 4 )
$13/MONTH * ( 2 )
$12/MONTH *** ( 19 )
NONE OF THE ABOV ****************** ( 133 )
NA ********************** ( 164 )
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CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
HOUSEHOLD POSSESS HOME COMPUTER Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 91 23.9 % 23 .9 %
2 = NO 290 76 .1 % 100.0 %
8 = DONT KNOW 0 0.0 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of HOUSEHOLD POSSESS HOME COMPUTER
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ 100 . 0 ! . . . . l . . . . l . . . . l . . . . 1 . . . . 1 . . . . i . . . . i
0000 . . . . . . .
YES ************ ( 91 )
NO *************************************** ( 290 )
DONT KNOW * ( 0 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS ..
PAY $15/MONTH COMPUTER NETWORK Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 33 8.7 % 8.7 %
2 = NO 50 13.1 % 21.8 %
8 = DONT KNOW 8 2.1 % 23 .9 %
9 = NA 290 76.1 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of PAY $15/MONTH COMPUTER NETWORK
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . ! . . . . ! . . . . � ! ! ! ! i !
. . . . . . . . . . . . . . . . . . . . . . . . . .
YES ***** ( 33 )
NO ******* ( 50 )
DONT KNOW ** ( 8 }
NA ********************************.******* ( 290 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
INTEREST HOME BANKING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 89 23.4 % 23.4 %
2 = NO 257 67.5 % 90.8 %
8 = DONT KNOW 35 9.2 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of INTEREST HOME BANKING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . l . . . . ! . . l . . . . ! . . . . ! . . . . l . . . . ! . . . . l . . . . !
YES ************ ( 89 )
NO ********************************** ( 257 )
DONT KNOW ***** ( 35 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
INTEREST HOME SHOPPING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 76 19.9 % 19.9 %
2 = NO 278 73.0 % 92.9 %
8 = DONT KNOW 27 7 .1 % 100 .0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 $
Bar Graph of INTEREST HOME SHOPPING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . ! . . . . l . . . . 1 . . . .
l . . . . l . . . . l . . . . I . . . . l . . . . l . . . . !
YES ********** ( 76 )
NO ************************************* ( 278 )
DONT KNOW **** ( 27 )
NA * ( 0 )
A
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION SUBSCRIBERS
PAY $350 INSTALL/ $20/MONTH ALARMS Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 50 13.1 % 13 .1 %
2 = NO 291 76.4 % 89.5 %
8 = DONT KNOW 40 10.5 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 381 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of PAY $350 INSTALL/ $20/MONTH ALARMS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . ! . . . . l . . . . l . . . . ! . . . . I . . . . I . . . . 1 . . . . 1 . . . . l . . . . !
YES ******* ( 50 )
NO *************************************** ( 291 )
DONT KNOW ****** ( 40 )
NA * ( 0 )
a
r
'FREQUENCY DISTRIBUTION NONSUBSCRIBERS
SEX OF RESPONDENT Number Percent Cumulative
---------------------------------------- ------ ------ ----------
1 = MALE 23 56.1 % 56.1 %
2 = FEMALE 18 43.9 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of SEX OF RESPONDENT
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . 1 . . . . i . . . . l . . . . 1 . . . . 1 . . . . ! . . . . 1 . . . . 1 . . . . 1 . . . . !
MALE *** ***** *** *************** ( 23 )
FEMALE ********************** ( 18 )
C
- CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
CHILDREN AT HOME Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = NONE 36 87.8 % 87.8 %
2 = ONE 2 4.9 % 92.7 %
3 = TWO 1 2 .4 % 95.1 %
4 = THREE 1 2.4 % 97.6 %
5 = FOUR OR MORE 1 2.4 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of CHILDREN AT HOME
Percent of Total
Value Labels 0 10 20 30 40 50 - 60 70 80 90 100
------------ l . . . . l . . . . I . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . ! . . . . l . . . . !
NONE ******************************************** ( 36 )
ONE *** ( 2 )
TWO ** ( 1 )
THREE ** ( 1 )
FOUR OR MORE ** ( 1 )
NA * ( 0 )
r •
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
HOUSEHOLD INCOME Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = UNDER $12000 11 26 .8 % 26.8 %
2 = $12000-23999 10 24.4 % 51.2 %
3 = $24000-35999 9 22.0 % 73 .2 %
4 = $36000 AND ABOVE 3 7.3 % 80.5 %
9 = NA 8 19.5 % 100.0 %
Total 41 100.0 % 100.0 % _
Missing cases = 0
Response percent = 100.0 %
Bar Graph of HOUSEHOLD INCOME
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
BLACK ORIENTED PROGRAMMING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 3 7.3 % 7.3 %
2 = INTERESTED 7 17.1 % 24.4 %
3 = SOME INTEREST 9 22.0 % 46.3 %
4 = NO INTEREST 19 46.3 % 92.7 %
5 = UNSURE 3 7.3 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of BLACK ORIENTED PROGRAMMING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! 1 - 0106 . 0100 - 1 . . . . . . . I . . . . !
VERY INTERESTED **** ( 3 )
INTERESTED ********* ( 7 )
SOME INTEREST *********** ( 9 )
NO INTEREST ************************ ( 19 )
UNSURE **** ( 3 ) _
a
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
ADDITIONAL PUBLIC ACCESS PROGRAMMING Number Percent Cumulative
--------------------- ------ ------ ------- ----------
1 = VERY INTERESTED 6 14.6 % 14.6 %
2 = INTERESTED 13 31.7 % 46.3 %
3 = SOME INTEREST 10 24.4 % 70.7 %
4 = NO INTEREST 12 29.3 % 100.0 %
5 = UNSURE 0 0.0 % 100.0 %
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of ADDITIONAL PUBLIC ACCESS PROGRAMMING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . l . . . . ! . . . . i . . . . ! . . . . ! . . . . i . . . . ! . . . . l . . . . !
VERY INTERESTED ******** ( 6 )
INTERESTED **************** ( 13 )
SOME INTEREST ************* ( 10 )
NO INTEREST *************** ( 12 )
UNSURE * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
SOFT ROCK VIDEOS Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 1 2.4 % 2.4 %
2 = INTERESTED 7 17.1 % 19.5 %
3 = SOME INTEREST 6 14 .6 % 34.1 %
4 = NO INTEREST 27 65.9 % 100.0 %
5 = UNSURE 0 0.0 % 100.0 %
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of SOFT ROCK VIDEOS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . ! . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . !
VERY INTERESTED ** ( 1 )
INTERESTED ********* ( 7 )
SOME INTEREST ******** ( 6 )
NO INTEREST ********************************* ( 27 )
UNSURE * ( 0 )
CABLE STUDY ITHACA NEW YORK '
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
JEWISH AND CATHOLIC PROGRAMMING Number Percent Cumulative
---------=------------------------------ ------ ------- ----------
1 = VERY INTERESTED 0 0.0 % 0.0 %
2 = INTERESTED 0 0.0 % 0.0 %
3 = SOME INTEREST 6 14.6 % 14.6 %
4 = NO INTEREST 33 80.5 % 95.1 %
5 = UNSURE 2 4.9 % 100.0 %
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of JEWISH AND CATHOLIC PROGRAMMING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . l . . . . l . . . .
l . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . !
VERY INTERESTED * ( 0 )
INTERESTED * ( 0 )
SOME INTEREST ******** ( 6 )
NO INTEREST ***************************************** ( 33 )
UNSURE *** ( 2 ) _
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
COUNTRY MUSIC Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 2 4.9 % 4.9 %
2 = INTERESTED 0 0.0 % 4.9 %
3 = SOME INTEREST 1 2.4 % 7.3 %
4 = NO INTEREST 38 92.7 % 100.0 %
5 = UNSURE 0 0.0 % 100.0 %
Total 41 100.0 % 100.0 $
Missing cases = 0
Response percent = 100.0 %
Bar Graph of COUNTRY MUSIC
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . I . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . !
VERY INTERESTED *** ( 2 )
INTERESTED * ( 0 )
SOME INTEREST ** ( 1 )
NO INTEREST *********************************************** ( 38 )
UNSURE * ( 0 ) _
t _
1 1
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
NON FICTION PROGRAMMING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 5 12.2 % 12.2 %
2 = INTERESTED 16 39.0 % 51.2 %
3 = SOME INTEREST 9 22.0 % 73 .2 %
4 = NO INTEREST 9 22.0 % 95.1 %
5 = UNSURE 2 4.9 % 100.0 %
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of NON FICTION PROGRAMMING
Percent of Total
Value Labels 0 10 20 30 40 50 , 60 70 80 90 100
------------ 1 . . . . 1 . . . . 1 . . . . 1 . . . . l . . . . l . . . . ! . . . . I . . . . l . . . . ! . . . . i
VERY INTERESTED ******* ( 5 )
INTERESTED ******************** ( 16 )
SOME INTEREST *********** ( 9 )
NO INTEREST *********** ( 9 )
UNSURE *** ( 2 )
t
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
READING CHANNEL Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 7 17.1 % 17.1 %
2 = INTERESTED 2 4.9 % 22.0 %
3 = SOME INTEREST 5 12.2 % 34.1 %
4 = NO INTEREST 25 61.0 % 95.1 %
5 = UNSURE 2 4.9 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of READING CHANNEL
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . l . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . !
VERY INTERESTED ********* ( 7 )
INTERESTED *** ( 2 )
SOME INTEREST ******* ( 5 )
NO INTEREST ******************************* ( 25 )
UNSURE *** ( 2 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
REGIONAL SPORTS Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 4 9 .8 % 9.8 %
2 = INTERESTED 7 17.1 % 26.8 %
3 = SOME INTEREST 5 12.2 % 39.0 %
4 = NO INTEREST 25 61.0 % 100.0 % -
5 = UNSURE 0 0.0 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of REGIONAL SPORTS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . ! . . . . l . . . . l . . . . 1 . . . . l . . . . l . . . . l . . . . l . . . . !
VERY INTERESTED ***** ( 4 )
INTERESTED ********* ( 7 )
SOME INTEREST ******* ( 5 )
NO INTEREST ******************************* ( 25 )
UNSURE * ( 0 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
INTERNATIONAL FILMS PERFORMING ARTS Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 14 34.1 % 34.1 %
2 = INTERESTED 13 31.7 % 65.9 %
3 = SOME INTEREST 5 12.2 % 78.0 %
4 = NO INTEREST 9 22.0 % 100.0 %
5 = UNSURE 0 0.0 % 100 .0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.--0 $
Bar Graph of INTERNATIONAL FILMS PERFORMING ARTS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . l . . . . ! . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . 1 . . . . !
VERY INTERESTED ****************** ( 14 )
INTERESTED **************** ( 13 )
SOME INTEREST ******* ( 5 )
NO INTEREST *********** ( 9 )
UNSURE * ( 0 )
NA * ( 0 )
s
CABLE STUDY ITHACA NEW YORK "
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
ONLY FAMILY ORIENTED MOVIES ENTERTAINMEN Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = VERY INTERESTED 5 12.2 % 12.2 %
2 = INTERESTED 14 34.1 % 46.3 %
3 = SOME INTEREST 3 7.3 % 53 .7 %
4 = NO INTEREST 18 43.9 % 97.6 %
5 = UNSURE 1 2.4 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of ONLY FAMILY ORIENTED MOVIES ENTERTAINMEN
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . 010 . 9 . ! . . . . l . . . . 1 . . . . 1 . . . . I . . . . l . . . . l . . . . l . . . . I
VERY INTERESTED ******* ( 5 )
INTERESTED ****************** ( 14 )
SOME INTEREST **** ( 3 )
NO INTEREST ********************** ( 18 )
UNSURE ** ( 1 )
NA * ( 0 )
i
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
TALKING BOOK AND SIGN LANGUAGE SERVICES Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 33 80.5 % 80.5 %
2 = NO 2 4.9 % 85.4 %
8 = DONT KNOW 6 14.6 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of TALKING BOOK AND SIGN LANGUAGE SERVICES
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . l . . . . ! . . . . l . . . . !
YES ***************************************** ( 33 )
NO *** ( 2 )
DONT KNOW ******** ( 6 )
NA * ( 0 )
3
-CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
INTEREST HOME SHOPPING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 8 19.5 % 19.5 %
2 = NO 28 68.3 % 87.8 %
8 = DONT KNOW 5 12.2 % 100.0 %
9 = NA 0 0.0 % 100.0 %
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of INTEREST HOME SHOPPING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . ! . . . . i . . . . l . . . . l . . . . t . . . . t . . . . l . . . . ! . . . . !
YES ********** ( 8 )
NO *********************************** ( 28 )
DONT KNOW ******* ( 5 )
NA * ( 0 )
CABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
PAY $350 INSTALL/ $20/MONTH ALARMS Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 2 4 .9 % 4 .9 %
2 = NO 34 82.9 % 87.8 %
8 = DONT KNOW 5 12.2 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of PAY $350 INSTALL/ $20/MONTH ALARMS
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ l . . . . l . . . . ! . . . . 1 . . . . l . . . . l . . . . 1 . . . . 1 . . . . t . . . . ! . . . . !
YES *** ( 2 )
NO ****************************************** ( 34 )
DONT KNOW ******* ( 5 )
NA * ( 0 )
s
r:
. 'ABLE STUDY ITHACA NEW YORK
FREQUENCY DISTRIBUTION NONSUBSCRIBERS
INTEREST HOME BANKING Number Percent Cumulative
---------------------------------------- ------ ------- ----------
1 = YES 12 29.3 % 29.3 %
2 = NO 24 58.5 % 87.8 %
8 = DONT KNOW 5 12.2 % 100.0 %
9 = NA 0 0.0 % 100.0 %
------ ------- -------
Total 41 100.0 % 100.0 %
Missing cases = 0
Response percent = 100.0 %
Bar Graph of INTEREST HOME BANKING
Percent of Total
Value Labels 0 10 20 30 40 50 60 70 80 90 100
------------ ! . . . . l . . . . l . . . . l . . . . ! . . . . I . . . . ! . . . . ! . . . .
t . . . . l . . . . !
YES *************** ( 12 )
NO ****************************** ( 24 )
DONT KNOW ******* ( 5 )
NA * ( 0 )