HomeMy WebLinkAbout11-17-10 Planning & EDC Meeting Agenda (1)MEETING NOTICE
City of Ithaca
Planning & Economic Development Committee
Wednesday, November 17, 2010 – 7:00 p.m
Common Council Chambers, City Hall, 108 East Green Street
A. Agenda Review
B. Special Order of Business
C. Public Comment and Response from Committee Members
D. Announcements, Updates and Reports
1. MLK Freedom Walkway Launch Report
E.Action Items
1. Designation of the Jane A. Delano House as a Local Historic Landmark –
Resolution
(report distributed previously; ILPC and Planning Board resolutions enclosed;
resolution to be distributed under separate cover)
2. Restore NY Round III Grant – Downtown Commons Upper Story Housing –
Modification to Project at Petrune Building, 126-128 E. State/MLK Street –
Resolution
(resolution and supporting proposal and financials enclosed)
F.Discussion Items
1. Implementation of Collegetown Plan – General Progress Report and Draft
Timeline
2. Collegetown Area Form District Zoning Ordinance – Discussion
3. Collegetown Overlay Zone – Height Incentive – Discussion
G.Approval of Minutes
H. Adjournment
Questions about the agenda should be directed to Jennifer Dotson, Chairperson,
(jdotson@cityofithaca.org or 351-5458) or to the appropriate staff person at the Department
of Planning & Development (274-6550). Back-up material is available in the office of the
Department of Planning & Development. Please note that the order of agenda items is
tentative and subject to change.
If you have a disability and require accommodations in order to fully participate, please
contact the City Clerk at 274-6570 by 12:00 noon on Tuesday, November 16, 2010.
ILPC Meeting – 9/14/10
Resolution - RA
RE:Local Landmark Designation of the Jane A Delano Home, 113-115 Valentine Place
RESOLUTION: Moved by S. Jones, seconded by N. Brcak
WHEREAS,as set forth in Section 228-4 of the Municipal Code, the Ithaca Landmarks
Preservation Commission may designate landmarks and districts of historic and
cultural significance, and
WHEREAS,a special public hearing for the purpose of considering a proposal to designate the
Jane A. Delano Home at 113 – 115 Valentine Place as a City of Ithaca local
landmark has been concluded, and
WHEREAS,the proposal is a Type II action under the NYS Environmental Quality Review Act
and the City Environmental Quality Review Ordinance and as such requires no
further environmental review, and
WHEREAS, the Jane A. Delano Home is one of several surviving structures associated
with the former Ithaca City Hospital, the others being the hospital itself and
the former hospital boiler works. The latter two buildings were included in
the East Hill Historic District, listed on the National Register of Historic
Places in 1988 and designated a local historic district in 1990, and
WHEREAS, the Commission has reviewed the determination of potential eligibility of the Jane
A. Delano Home for listing on the National Register of Historic Places prepared
by Anthony Opalka, New York State Office of Parks, Recreation and Historic
Preservation, and dated 7/26/10, and
WHEREAS, the Commission has heard the expert testimony about the architectural value of
the Jane A. Delano Home provided by Christine O’Malley, Ph.D. Architectural
History and dated September 13, 2010, and
WHEREAS, Section 228-3 of the Municipal Code defines a Landmark as follows:
A structure, memorial or site or a group of structures or memorials,
including the adjacent areas necessary for the proper appreciation of the
landmark, deemed worthy of preservation, by reason of its value to the city
as:
A.An outstanding example of a structure or memorial representative of
its era, either past or present.
B.One of the few remaining examples of a past architectural style or
combination of styles.
C.A place where an historical event of significance to the city, region,
state or nation or representative activity of a past era took place or
any structure, memorial or site which has a special character, special
historical and aesthetic interest and value as part of the development,
heritage and cultural characteristics of the City of Ithaca, including
sites of natural or ecological interest, now, therefore be it
RESOLVED, that the Commission adopts as its own, the documentation and information more
fully set forth in the expanded New York State Building Structure Inventory Form
dated June 25, 2010, and be it further
RESOLVED, that the Commission has made the following findings of fact concerning the
proposed designation.
The Jane A. Delano Home is a structure which has a special character, special
historical and aesthetic interest and value as part of the development, heritage
and cultural characteristics of the City of Ithaca for the following reasons:
1) The Jane A. Delano Home is an important building in the evolution of health
care in Ithaca and the surrounding region through its association with the Ithaca
City Hospital and the hospital’s affiliated school of nursing.
2) The Delano Home has special character, special historical and aesthetic
interest and value as a representative building adapted in local response to the
development of the nursing profession that occurred across the United States from
the late 19th to the early 20th century. During an era when nurses’ training was
often an adjunct function of local medical facilities, the Ithaca City Hospital
operated a nursing school. Needing facilities to house not only nurses staffing the
hospital, but also the student nurses and desiring to consolidate accommodations
for nurses who had been housed across the city, the Ithaca City Hospital
purchased 113 Valentine Place from Walter Williams in 1922 and named the
building the Jane A. Delano Home. The Delano Home provided accommodations
for 20 nurses. Four years later, concerns over the shortage of housing for nurses,
and its effect on successful recruitment of new nursing students, resurfaced. In
response a five-story, masonry addition to 113 Valentine Place, designated as 115
Valentine Place, was constructed in 1929. Together, 113 and 115 Valentine
constitute the Jane A. Delano Home.
3) The building has special character and special historical and aesthetic interest
and value through its dedication to the memory of Jane A. Delano. Though not
directly associated with the building (Delano died in 1919), Jane A. Delano was a
Schuyler County native who achieved national recognition for her work to
regularize nurses’ training and for her role as an early participant in the founding of
the American Red Cross. Ithaca sought to memorialize the life and work of Jane A.
Delano as did many communities across the nation.
4) The Jane A. Delano Home has special character and special historical and
aesthetic interest and value as an example of the work local architect J. Lakin
Baldridge and to a lesser degree through its association with local architects Arthur
Gibb and Ornan Waltz. The 1925 Annual Report of the Ithaca City Hospital
included a rendering of a proposed addition prepared by the Gibb and Waltz firm.
The final design, however, though similar to the Gibb and Waltz building, was
completed by J. Lakin Baldridge, the firm of Gibb and Waltz having dissolved
after the death of Ornan Waltz in 1927. It is not known how Baldridge was
selected to complete the work. All three men designed many local buildings of
the period: examples by J. Lakin Baldridge included the office building 100
Seneca Street, the Cayuga Apartments at the corner of Buffalo and Cayuga Streets
1930, and the Tompkins County Court House 1931-33. Although Gibb and Waltz
were not directly responsible for the final design, it’s apparent from Baldridge’s
design that he drew heavily from their early work. Examples by Gibb and Waltz
include the Ithaca City Hospital 1912, Delta Chi Fraternity, 102 the Knoll 1914-
15, Cornell’s Rand Hall 1911.
5) The Jane A. Delano Home has special character, special historical and aesthetic
interest and value as a surviving element of the pre-South Hill history of Ithaca
College. After the Ithaca City Hospital left the site in 1 958, the entire hospital
campus was sold to Ithaca College. The Jane A. Delano Home was used as the
freshmen’s dormitory, the first male housing facility in the history of the college.
6) The Jane A. Delano Home has special character and special historic and
aesthetic interest and value by virtue of the architecture of its separate
components, the earlier wood frame Colonial Revival style residence at 113
Valentine Place and the 1929 addition at 115 Valentine Place with elements
suggestive of the Mediterranean Revival style popularized during the era of its
design and construction. Together these two buildings constitute the Jane A.
Delano Home.
7) The building at 113 Valentine Place possesses special character and special
historical and aesthetic interest and value as a representative example of an early
Colonial Revival style residence with its hipped roof, deep eave overhangs, wide
decorative wood cornice, front door surmounted with a heavy, swan’s neck
broken pediment, two story pilasters, and pediment dormer windows. The
building retains its wood lot setting and the design responds well to the steep
topography of the site. Though the building has seen some alteration, most of
these changes, such as window replacements, are reversible. The building retains
sufficient integrity to convey its architectural significance.
8) The building at 115 Valentine Place possesses special character and special
historic and aesthetic interest and value as a representative example of the
Mediterranean Revival style as evidenced by its simple massing, hipped roof,
tripartite wall treatments, and combination of stucco, brick, and stone materials.
Other character-defining features of the building include: flashed hand-formed
brick with rough finished mortar joints; buttresses at the entrance pavilion; large
decorative iron window grates; arcaded arched windows; red roofing tiles; narrow
eaves; and rustic decorative brickwork at the belt courses, sills, arches, and
corners. The building exhibits many fine details testifying to quality
craftsmanship. The detailed stone columns at the arched windows, the chamfered
foundation wall, and decorative masonry are all details that embody this attention
to detail.
9) The Jane A. Delano Home is of special character and special aesthetic and
historical interest and value for the manner in which the two buildings tell a story
at once common place and unique as an example of how buildings were designed,
used and then reused. The connecting bridge allows the two buildings to function
as one and still retain their individual architectural integrity.
RESOLVED,that the Ithaca Landmarks Preservation Commission, determines that based on the
findings set forth above, the Jane A. Delano Home meets criterion C defining a
Local Landmark as set forth in Section 228-3 of the Municipal Code, Landmarks
Preservation, and be it further
RESOLVED, that the Commission hereby designates the Jane A. Delano Home as a City of Ithaca
landmark.
RECORD OF VOTE: Approved 5 – 0 - 0
Yes
N. Brcak
E. Finegan
S, Jones
D. Kramer
S. Stein
No
0
Abstain
0
PLANNING AND DEVELOPMENT BOARD REPORT
CONCERNING THE ITHACA LANDMARKS PRESERVATION COMMISSION’S
DESIGNATION OF THE JANE A.DELANO HOME AS A LANDMARK
—approved at October 26,2010 meeting of City of Ithaca Planning and Development Board —
At its September 14,2010 meeting,the Ithaca Landmarks Preservation Commission voted to designate
the Jane A.Delano Home at 113-115 Valentine Place as a City of Ithaca landmark.Per Section 228-4 of the
City of Ithaca Municipal Code,“Within sixty (60)days of designation by the Commission,the Planning and
Development Board shall file a report with the [Common]Council with respect to the relation of such des-
ignation to the Master Plan,the zoning laws,projected public improvements and any plans for the renewal
of the site or area involved.”The designation would only take effect if,within ninety days of the ILPC desig-
nation,Common Council voted to approve the designation.
RELATION OF DESIGNATION TO THE MASTER PLAN:No references to the Jane A.Delano Home appear with-
in the City of Ithaca comprehensive plan.While the recently endorsed 2009 Collegetown Urban Plan &
Conceptual Design Guidelines mentions Collegetown historic resources,the site of the Delano Home
falls outside that plan’s study area.
RELATION OF DESIGNATION TO THE ZONING LAWS:The designation is compatible with current zoning
laws.Any nonconformance of the Jane A.Delano Home with respect to zoning area requirements is
grandfathered.
RELATION OF DESIGNATION TO PLANNED PUBLIC IMPROVEMENTS:The designation does not conflict with,
or relate to,any planned public improvements of which the Planning Board is aware.
RELATION OF DESIGNATION TO PLANS FOR THE RENEWAL OF THE SITE OR AREA INVOLVED:
The Jane A.Delano Home stands on the site of the proposed Collegetown Terrace project which is cur-
rently undergoing site plan review by the Planning Board.Environmental review for this project concluded
with the Planning Board’s adoption of a Findings Statement on October 26,2010.
The Collegetown Terrace project is a new rental apartment development targeted to graduate students
proposed for a 16.4 acre project site (of which approximately 12.1 acres will be disturbed for construction).
The project site is located on the south side of Route 79 between South Quarr y Street and Valentine Place.
The project anticipates providing approximately 589 net additional bedrooms for a maximum of 1,260 bed-
rooms in new and existing apartment buildings.The project involves the demolition of 29 buildings (includ-
ing the Delano Home),all roads and some landscaping on site.Three existing apartment buildings to remain
—Quarr y Arms,Casa Roma and Boiler Works —include 162 beds and are all located within the East Hill
Historic District.No work is proposed to these buildings.The George C.Williams House at 901 East State
Street is also to remain.The 16 proposed new buildings (not including the retained and renovated George
C.Williams House)will have up to four stories of residential use and up to two stories of parking under the
buildings.Some of the parking will be below grade.
The Planning Board agrees that the Jane A.Delano Home has historic significance.In a Resource
Evaluation form dated July 26,2010,the New York State Department of Parks,Recreation and Historic
Preservation (OPRHP)determined that the Jane A.Delano Home is eligible for listing on the National
Register of Historic Places (NRHP)in accordance with NRHP Criterion A:“Association with events that have
made a significant contribution to the broad patterns of our histor y,”and Criterion C:“Embodies the dis-
tinctive characteristics of a type,period or method of construction,or represents the work of a master;or
possesses high artistic values;or represents a significant and distinguishable entity whose components may
lack individual distinction.”This evaluation form states that “The property at 113-115 Valentine place is eli-
gible for the National Register as an important building in the evolution of health care in Ithaca and the sur-
rounding region.The earlier part of the property is a representative example of the Colonial Revival Style
(113),and the addition,constructed in 1929,is an important example of early-twentieth-centur y
Mediterranean-influenced design (115)…The property retains a high degree of integrity of location,setting,
design,materials,craftsmanship,feeling,and association.”The ILPC also concluded that the Jane A.Delano
Home “possesses considerable historic and architectural significance at the local level and in contrast to
some of the other buildings proposed for demolition,retains a high level of integrity that enables a thorough
appreciation of its historic significance.”In its September 14,2010 designation resolution,the ILPC states
specific reasons why the Delano Home “has a special character,special historical and aesthetic interest and
value as part of the development,heritage and cultural characteristics of the City of Ithaca.”OPRHP staff con-
cluded that the demolition of these buildings [113-115 Valentine Place]“will have an adverse impact on his-
toric resources”and recommended “that the developer retain and reuse these buildings.”
Based on all of the above,the Planning Board believes that —considered in isolation —the Jane A.
Delano Home merits City of Ithaca designation as a landmark.However,when placed within the context of
the Collegetown Terrace project (the current “plans for the renewal of the site or area involved,”as Municipal
Code Section 228-4 states),the Planning Board must consider broader planning principles and goals,one of
which is the need for increased density of housing within the City of Ithaca in appropriate locations.The
Planning Board believes that the Collegetown Terrace site is,overall,an appropriate location for such
increased residential density.
The Planning Board would have preferred an alternative that would have avoided demolishing the Jane
A.Delano Home by incorporating the structure into the proposed Collegetown Terrace project.But alternate
building scenarios that could accommodate retention of the Jane A.Delano Home (while attempting to main-
tain the proposed Collegetown Terrace site program)are impracticable because of significant site constraints
related to the existing topography (including areas with significant slopes),the need to maintain a buffer
along the Six Mile Creek gorge,the location of the existing buildings,the location of an existing water main,
parking requirements and the need to maintain fire safety access on all sides of the Delano Home.Because
of all these factors,the effect of retaining the Jane A.Delano Home on the Collegetown Terrace project would
be to significantly reduce the number of bedrooms to the point where the proposed project would not be
feasible,considering the objectives and capabilities of the project sponsor.
If the project were to remain feasible,retention of the Delano Home (which stands in the southeast area
of the project site)would require that increased density be accommodated at other locations on the overall
project site.However,important environmental constraints limit where density can be located within the
Collegetown Terrace project site without incurring significant adverse impacts to aesthetic resources,cultur-
al resources or the character of the community.Specifically:
1.The need to minimize visual impacts and avoid impacts related to the stability of the Six Mile Creek
gorge,stormwater run-off and drainage requires that a forested buffer (with no development what-
—2 —
—3 —
soever)be provided along the upper gorge rim;
2.The need to avoid impacts to cultural resources within the East Hill Historic District,about 3.5
acres of which is located on the western portion of the project site,limits development options
there;and
3.The need to address significant environmental concerns related to the character of the communi-
ty,the setting of adjacent portions of the East Hill Historic District,and preservation of views into
and through the project site constrains increased density fronting the East State Street /Martin
Luther King Street corridor.
Therefore,the most appropriate location for increased density within the site is in the middle and south-
eastern parts of the project site (with due respect for the eastern lot line shared with an R-1b residential dis-
trict).The removal of the Jane A.Delano Home,which allows construction of Buildings 6 and 7 as current-
ly proposed,keeps the large,institutional buildings that provide the greatest density for the project away
from the principal public right-of-way (East State Street /Martin Luther King Street)while enabling a viable
project.
The Planning Board,having balanced relevant considerations,acknowledges that the demolition of the
Jane A.Delano Home is a significant,large adverse impact to historic resources but has determined that this
impact is preferable to the significant impacts to community character,aesthetics,public health and safety,
environmental impacts (related to slopes,erosion,and stormwater),and loss of project benefits that would
result from other project alternatives.Furthermore,the Planning Board has identified appropriate measures
to mitigate for the Collegetown Terrace project’s impacts to historic resources,including the proposed dem-
olition of the Jane A.Delano Home.
The mitigations relevant to the Delano Home include:
1.Thorough,professional documentation of the histor y and architectural details of the Delano Home
consistent with the Secretar y of the Interior ’s Standards for Architectural and Engineering
Documentation (NPS 2005).Specifically,the structure is to be recorded in accordance with the
standards of the Historic American Buildings Survey (HABS)Documentation Level II.At minimum,
HABS Level II documentation will include:
•Drawings:Select existing drawings,where available,photographed with large-format
negatives or photographically reproduced on Mylar;
•Photographs:Photographs with large-format negatives of exterior and interior views,or
historic views,where available;and
•Written Data:Histor y and description;
2.The rehabilitation of 901 East State Street (the George C.Williams House)in its current location
at the intersection with Mitchell Street,and adaptive reuse of the structure within the proposed
project program.This will include restoration of the exterior of the structure to its historic appear-
ance,including the removal of inappropriate additions and features that compromise the charac-
—4 —
ter and integrity of the structure.The Williams House is another residential structure on the proj-
ect site that is architecturally significant and that has important associations with Ithaca cultural
histor y;its octagonal tower,furthermore,is an important urban element marking the East State /
Mitchell Street intersection.Due to its prominent location,the Williams House (and its restora-
tion)will be much more visible to the general public than preservation of the Delano Home would
have been;and
3.The preparation of one or more interpretive displays that will be accessible to the public and locat-
ed within the Collegetown Terrace project,which will depict the (proposed to be demolished)
buildings within the project site,including the Delano Home,and provide information about his-
torically significant residents,builders,architects,and associations with local institutions,includ-
ing the Ithaca City Hospital and the nursing profession in Ithaca,both of which are relevant to the
Delano Home.Historical research will be conducted sufficient to document the significance of
notable persons associated with the site,including Jane A.Delano.Distinctive architectural ele-
ments from the existing buildings,such as a triplet arcade from the Jane A.Delano Home,could
be used as components of the interpretive presentations.
Moved by Boothroyd
Seconded by Snyder
In Favor:Boothroyd,K ay,Marcham,Schroeder,Snyder,Tripp
Against:Rudan
Abstain:0
Absent:0
Vacancy:0
Proposed Resolution
Planning & Development Committee
November 17, 2010
Restore NY Round III Grant – Downtown Commons Upper Story Housing –
Modification to Project at Petrune Building, 126-128 E. State/MLK Street
Whereas, the City of Ithaca submitted a $2.5 million Restore NY III application to the Empire
State Development Corporation for funding assistance to rehabilitate three downtown buildings,
and
Whereas, the City was awarded $1.15 million through Restore NY III for rehabilitation of the
following buildings:
$900,000Plantations, 130-132 E. State/MLK Street
Sponsors: Lex Chutintaranond & Flaminia Cervesi, managing members
$250,000Petrune, 126-128 E. State/MLK Street
Sponsors: Domenica Brockman & Justin Hjortshoj
Whereas, the City authorized the IURA to administer and implement the Restore NY III grant,
and
Whereas, Justin Hjorshoj and Domenica Brockman dba Petrune, have been unable to secure
bank financing for their project to renovate upper floors for two market-rate apartments and
one affordable apartment, and
Whereas, Petrune proposes to modify their project to renovate the vacant upper floors of the
their building for textile production and craft studio use in lieu of housing, thereby reducing the
overall project cost and eliminating the need for a large bank loan, and
Whereas, the revised project will position Petrune for continued growth and is projected to
create at least 2 full-time equivalent jobs and significantly localize Petrune’s supply chain
thereby reducing the amount of inventory purchased from international sources, and
Whereas, at their October 28, 2010 meeting, the IURA Economic Development Committee
reviewed this matter and recommended that the Common Council approve the requested
project modification; and
Whereas, the Empire State Development Corporation has authorized the requested project
modification subject to Common Council approval; now, therefore, be it
RESOLVED, that the Common Council of the City of Ithaca hereby approves the sponsor’s
request to modify their Restore NY III project to renovate the third and fourth floors of the
Petrune Building at 126-128 E. State/MLK Street for textile production and commercial use.
j:\community development\restore ny\restore ny3\reso p&ed approve modification to 126-128 e. state - restore iii 11-17-10.doc
1
PROPOSAL
PETRUNE WORKSHOPS
126-128 E. State St.
Ithaca, NY
OUTLINE
The ground floor of 126-128 E. State street currently houses Petrune, a retail
clothing store, and Brötchen, a Viennese sandwich shop. The West side of the second
floor consists of additional retail space for Petrune, including a concession of Volume
Records and 700sf. of clothing manufacturing space. The East side of the second floor is
currently leased to Comet skateboards for business offices with space for future screen
printing capabilities. The third and fourth floors, historically used as a photo studio since
the 1870s, comprise a total of 3,500sf. and have been partially gutted. They have been
vacant since the 1970s.
The purpose of this project would be to perform necessary code upgrades to the
third and forth floors, making them usable for light manufacturing and studio space.
Funding would utilize a combination of private loans, owner equity, Restore NY funds,
and Ithaca Urban Renewal Agency loans, as well as sweat equity.
MANUFACTURING
The renovated third and fourth floors will initially be occupied by four tenants:
Petrune Manufacturing, Comet Skateboard, One Swell Gal, and Touch Graphics Inc.
PETRUNE MANUFACTURING- Approximately $60k of Petrune’s new inventory
costs currently go towards imported merchandise. Petrune currently manufactures a small
line of clothing in-house, as well as showcasing several local designers of clothing,
jewelry, and handbags with the intent of replacing imported inventory with locally
produced items.
With the development of the upper floors, Petrune would be able to set up a large
operation for screen printing bolts of fabric with custom designs. The final product would
be similar to Marimekko fabric (which sells for $75/yd at Contemporary Trends) but
would have more local appeal. The printed yardage would be sold in Petrune, offered
wholesale to other retail outlets, and sold online. The fabric would also be used for
Petrune’s in-house clothing line, and used by local craftspeople for making accessories
and household items such as table linens, pillows, etc. Studio space would be offered on a
rotational basis for artists “in residence” who would create limited edition textile designs,
copyrighted and distributed by Petrune. Production would be done using green practices,
2
such as water based, solvent free inks, organic unbleached fabrics, and using a high
pressure washer to reduce water usage when cleaning screens.
At least one full time equivalent position would be created by the textile manufacturing
operation (printing fabric requires two people- see photo). Initial production costs with
one printing table and two employees would be:
Organic cotton yardage blank: $6 per yard
Cost to print: $ 6 yd
printed fabric: $ 24 yd/$ 48 yd for wholesale/retail
Print time/capacity to start- 1table -4yd/ 1 hour min X 8 hours =32 yd day
Cost per day:
Blank organic yardage: $6 x 32 yd = $192
Water based ink 1/2gal = $ 25
2 employees making $12 per hour $24 x 8 hrs=$ 192
Total: $409
$768 - $409= $ 359/day net wholesale
Expansion potential:
As production gets streamlined, and sales increase, a second table could be added. With
an additional assistant production would increase by 50%, with two assistants production
would double. Increased production would also necessitate a full-time employee to
manage online sales for fabric and other Petrune products.
A typical fabric printing operation
3
COMET SKATEBOARDS- Relocated to Ithaca in 2007, Comet recently leased space on
the second floor of Petrune for business offices, shipping and receiving, and assembly.
Comet makes skateboard decks at their Newfield, NY factory from sustainable
hardwoods laminated with soy-based resin and natural fibers. Boards are printed with
water based inks and clear coated with low V.O.C. acrylic sealant. All of Comet’s sales
are online with approx. 20% of sales overseas. Comet will set up a large professional
screen printing operation with screen-making equipment and power washing sinks to be
shared with Petrune Manufacturing. One full time employee will be hired for screen
printing. Rent is currently $600/mo for office and shared printing space. Rent will
increase to $800/mo after one year based on current use of the space.
Expansion potential-Comet:
Once renovations are complete, Comet will open a retail outlet on the second floor in the
space currently used by Petrune and One Swell Gal for clothing manufacture.
Page example from Comet’s online store
ONE SWELL GAL- In-house clothing manufacture for Petrune is performed by Natasha
Keller and an assistant in the sewing studio on the second floor. Petrune has provided
equipment and space to One Swell Gal to develop Petrune’s clothing line, encourage
manufacturing and to help One Swell Gal be make it as a profitable business. In addition
to the Petrune clothing line, One Swell Gal also produces a line of screen printed
clothing, and hand bags. Items are sold at Petrune, the Ithaca Farmers Market and
online.
4
Expansion potential: One Swell Gal will move production facilities to the fourth floor.
Much of what Natasha makes is made of imported printed fabric which could be made in-
house. Natasha would act one of the designers for the fabric line, and she would continue
to develop her own business and product line.
Two dresses from the petrune line
TOUCH GRAPHICS INC.- Is a NYC based company that Justin Hjortshøj of Petrune has
worked with since 2001 doing design, assembly, and prototyping. Its primary product is
currently the Talking Tactile Tablet, or TTT. The TTT is an interactive teaching device
for the blind that won a gold medal at the Industrial Design Excellence Awards in 2006.
The parts of the TTT are manufactured by Accufab in Ithaca, and it is assembled in
Jacksonville, NY.
When renovations take place, TTT assembly will move to a work space on the fourth
floor and one part-time employee will be hired to assemble circuit boards for the first 50
prototypes of an infra-red sensing track that will be used to instruct the blind to use canes
for navigation. $10,000 has been budgeted for an assistant for the circuit board assembly.
5
Expansion potential: There are a number of products currently being developed by Touch
Graphics that could be manufactured in the Petrune building. At a minimum, the space
will be used for $10,000 worth of TTT assembly a year.
The Talking Tactile Tablet, or TTT
6
An illustration showing the infra red track and cane hardware to be assembled in the
Petrune building
STUDIOS, GALLERY, CLASSROOM
Studio space on the third and fourth floor would be available for rent at the rate of $1.00
a square foot.
With the third and fourth floors developed, Petrune can use the space left vacant on the
second floor for gallery and class room space. Coordinating the classes, and planning
the shows in the gallery would constitute a part time job.
- The class room space would be used for short term seminars in a variety of
topics ranging from creative writing, to figure drawing, photography, etc.
Classes would be offered at an approximate rate of $20 an hour, and would be
held for groups of five or more. Teachers would be paid 50% of the funds
collected for the course offered. Based on our calculations, the classes can
generate $400 - $800 a month profit for the building, and an equal amount for
the teachers.
- The gallery space would be available on a rental basis, to organizations and
individuals. Ithaca College has rented gallery space for student shows from
Petrune at the rate of $500 a week.
Past art shows in the second floor gallery
CONSTRUCTION COSTS and FINANCING
7
Estimated construction costs to complete code upgrades such as sprinklers, fire
escapes and roughed-in utilities would total $250k. Architect fees and other soft costs and
contingencies would total 90k. Finish work and equipment would total another 50k, for a
total project cost of $390k.
Project financing would be as follows:
Restore NY $250K
IURA loan $35K
Private loan $50K
Owner/sweat equity $55K
Total $390K
REVENUE/JOB CREATION
Immediate full-time positions would be created for screen printers and part-time
assistants.
As the fabric manufacturing develops, an online store will need to be implemented,
creating yet another part time position.
As Comet skateboards develops their proposed clothing line and retail space, and Petrune
continues to expand their manufacturing and online store, more hiring would be
necessary.
In addition, some studio space may be offered in exchange for inventory which would
benefit local craftspeople by offering them affordable workspace and a retail outlet.
The addition of upgraded electric, water, and sprinkler hoods would allow Brotchen to
build a desired full restaurant kitchen, creating a need for more kitchen staff.
New Jobs Created: 1yr 3yr
Petrune Manufacturing 1 FTE 2 FTE
Internet Sales .5FTE 1FTE
Comet Skateboards 1 FTE 2 FTE
One Swell Gal 1.5 FTE 2 FTE
Gallery/Class space .5 FTE 1 FTE
Brötchen 1 FTE
8
Touch Graphics .5 FTE 1 FTE
Total 5 FTE 10 FTE
Net Revenue Generated after Payroll and Expenses
Petrune Manufacturing $900/mo net $1800/mo+ net
Comet Skateboards rent $600/mo $800/mo+
One Swell Gal $400/mo+ net $800/mo+ net
Gallery/Class space $400/mo $800/mo
Touch Graphics income $600/mo $900/mo
Total $2900/mo $5100/mo
ABOUT PETRUNE
Both Petrune and the “Petrune Building” are owned by Justin Hjortshoj and
Domenica Brockman, a husband and wife team. More or less native Ithacans (both
arrived at age two), they returned in 2002 after owning two stores in Brooklyn for a
number of years. Petrune was opened on Cayuga St. and moved to the Commons when
they purchased the building in 2008. In addition to their retail experience, both Justin and
Domenica have backgrounds in fine art, textiles, gallery management, and as art
educators.
City of ithaca 9/12/2010
Downtown Commons Upper Story Housing
126‐128 E State Street, Petrune Building
Project Budget ‐ Uses of Funds
Notes
Renovate 3rd & 4th Floors
Demolition & Construction$250,000 per estimate ‐ JBM Construction
Equipment & finishes$50,000 per estimate ‐ Petrune
Arch/Engin. Fees$50,000 per contract ‐ J. Snyder Architects
Other soft costs$40,000 per estimate ‐ Petrune
$390,000 Total
Funding Sources
Private Lender$50,00013%
Restore NY $250,00064%
IURA/Private Lender$35,0009%
Equity$55,00014%
$390,000100%
Uses & Sources Table
TotalFunding Sources
Uses of Funds(by use)LenderRestoreIURA EquityTotal
Renovate 3rd & 4th Floors
Demolition & Construction$250,000$250,000$250,000
Equipment & Finishes$50,000$30,000$20,000$50,000
Arch/Engin. Fees$50,000$35,000$15,000$50,000
Other soft costs$40,000$20,000$20,000$40,000
Cost Allocation Above:$390,000$50,000$250,000$35,000$55,000$390,000
Prepared by N. Bohn, latest revision 9‐12‐10